White Claw Passion Fruit is a bright, refreshing addition to the lineup

For many people, cracking open a can of White Claw is a sip of pure enjoyment. While that invitation is always open, the feeling is unpretentious. Fun is waiting for those willing to embrace the experience. With the new White Claw Passion Fruit, the tropical flavor opens the door to another epic adventure.

Although the hard seltzer space has a bounty of cans on the shelf, one of the most recognizable beverage brands is White Claw. Always with a sense of self-expression, touch of freedom and a willingness have fun, opening a can is more than just a sip of refreshment. It is a toast to what is possible.

Over the years, White Claw has offered flavors that have a wide appeal. From a crisp citrus forward option to the sweet yet slightly tart black cherry, everyone tends to have a favorite flavor. Through the use of the brand’s BrewPure technology, the flavor is clean, balanced and always refreshing.

As the brand expands its offerings, the newest addition, White Claw Passion Fruit, looks to the tropics for flavor inspiration. Although it might not instantly bring a warm breeze with opening a can, the flavor invites the drinker to explore the contrasts of sweet yet tart.

Sometimes difficult to describe to someone who has never had passion fruit, the flavor has a sweetness like a pineapple and the tartness of a kiwi. Even though most people are intrigued by the colorful center of a passion fruit, it is the flavor that entices. From desserts to a few savory applications, this tropical fruit might feel exotic but is quite versatile.

With the new White Claw Passion Fruit, the brand has found a way to capture that sweet yet tart flavor in its iconic way. Although launched during the winter, this beverage would be perfection on a warm day. That brightness adds to the refreshing quality. With just the right amount of acidity, it awakens the palate on the first sip and has everyone yearning for another.

Given that the White Claw is a sessionable, the new flavor lends itself enjoying a few over a course of a day. The beverage is never heavy or cloyingly sweet. Whether drunk on its own, paired with some spicy noodles or enjoyed however the drinker chooses, the flavor is a great addition to the lineup.

The new White Claw Passion Fruit is available in the second edition White Claw Variety Pack. Those flavors include Watermelon, Lemon and Tangerine. Passion Fruit will replace mango. The second edition White Claw Variety Pack will be available in mid-February.

What other White Claw flavors should join the line? Do you think that tropical flavors are still trending?