Grubhub Goods combines value and convenience in one app

(Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
(Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images) /

When two brands that focus on convenience join forces, a new seamless delivery option can be a game changer for the shopper. With the new Grubhub Goods, it is more than dinner being delivered. A bigger marketplace has opened its doors.

Over the past several years, delivery has become less of a luxury and more of a part of daily life. While those endless days sitting on the couch might still linger in the mind, the doorbell ringing was a lifeline to the taste of normal. From satisfying that craving for ramen or something more, that bag by the door was something more.

Given that people have become reliant on delivery, the companies that led the way have found ways to add more options. It is more than just being able to get a discount or schedule a delivery. People want that option to check off the whole to-do list with a push of a button.

With Grubhub Goods, the partnership with 7-Eleven has expanded. Just like a stop at the convenience store is more than filling up the tank, this service is a bigger extension of convenience.

Kyle Goings, director of growth and new verticals at Grubhub commented that more choices are a priority for the brand. By adding options to the marketplace, the company ensures that loyal customers do not stray.

Specifically, Goings said, “We’ve been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods. Together we are making it even easier for diners to order convenience items and satisfy any quick cravings right from the Grubhub app.”

As this program rolls out, there will be 3,000 Grubhub Goods locations across the country. Ordering options will include consumer staples, like drinks and treats. Also, “Grubhub is offering customers 50% off on orders of $15 or more.”

This idea is an interesting choice to entice consumers to stick with one delivery app. Given that some people shop around for the best deal or offer, this type of all-encompassing app is designed for one brand, and one brand only, to be front and center on that screen.

What do you think of the Grubhub Goods? Will it change how you shop from convenience stores?