LaCroix Cherry Blossom captures the vivacity of Spring

For many people, the annual Cherry Blossom blooms are the beautiful visualization that spring has come. The delicate flowers with its pretty pink color seem to dance in the bright blue sky. With the new LaCroix Cherry Blossom, the unique flavor is waiting to be discovered.

Never afraid to take a bold and colorful approach to its sparkling water, LaCroix sets itself apart on a shelf. As the can is cracked open, that aroma sets the expectation. This sparkling water is meant to be fun, entice people to do more, and embrace what is possible.

While many people have a favorite flavor, the newer offerings bring a sense of adventure. Drawing inspiration from locales and cultures, the flavors are far from boring and bland. From Guaca Sao Paulo to Beach Plum, some of the flavors give a sip of sunshine which satisfying that thirst.

With the new LaCroix Cherry Blossom, the can, itself, sets the expectation. The pastel pink with the delicate flowers is the iconic spring look. Whether the traditional Japanese blooms or the trees that line the Washington DC landmarks, it sparks a memory of that annual tradition. LaCroix describes the blossoms as “freshness, splendor, and delicate beauty.”

Although many are familiar with the flower, the taste is not a typical offering on the table. LaCroix describes the flavor as sweet with a touch of tart. While it is meant to capture spring, the reality is that the flavor is distinct.

Like all LaCroix beverages, it is that first burst of aroma that builds the anticipation. While it might not instantly create a moment of zen, it should invite a person to sip with a moment of calm. Even just trying to clear the mind slightly can be appreciated.

At the same time, this flavor sets LaCroix apart from other sparkling waters. While citrus, berry and other fruit forward flavors line the shelf, the reality is that taking a more botanical approach will be appreciated by many. And, it opens the possibility of creative mocktails.

Excitement to get that first sip will continue to build. LaCroix Cherry Blossom will be available in March 2022 at various retailers.

Ready to burst into spring with LaCroix? What is your favorite flavor in its line?