Coors Light says goodbye to plastic rings forever
While Coors Light might always be full of Rocky Mountain refreshment, those silver cans will look a little differently soon. In a recent announcement, the Molson Coors brand will become “the largest beer brand in North America to move away from plastic rings.” This announcement is another step from the popular beer brand to move towards a more environmentally responsible packaging.
Many people have a favorite beer. Whether it is a famous singer like Dave Grohl or your neighbor down the street, the reality is that some people will always choose one beer over another. From taste preferences to connecting with what a brand represents, most people do not just choose any beer.
Over the years, consumers have started to prioritize companies who align with their ideals. Environmentally conscious packaging and the reduction of single use plastic has been a big conversation. Some consumers will choose one brand over another based on those business decisions.
Why is Coors Light ditching the plastic rings?
According to the beer brand, this decision “will save 1.7 million points of plastic waste annually.” More importantly, the environmental impact is significant. After all, no one wants to add to the mounds of plastic waste sitting in landfill or floating in the ocean.
As Molson Coors CEO Gavin Hattersley, said “Our business, and Coors in particular, has a long history of using packaging innovation to protect our environment, and today we are building on that rich legacy. Just as Coors led the way by pioneering the recyclable aluminum can, Coors Light will lead the way by moving out of single-use plastic rings in North America”
To kick off this initiative, Coors Light will be hosting a special pop-up, “Plastic-Free Future Mart.” Open from March 2 through March 6, the event will envision a world that is free from single use plastics.
Check out this Coors Light Video
While some 21 and older guests will be looking for a sip of that Rocky Mountain refreshment, there is a bigger conversation to be had. Companies need to appreciate that approaches need to evolve. Although consumers want convenience, they do not want to negatively impact the planet for that ease of use. Choosing to take a positive step forward is vital to create a better today and tomorrow.
Since Coors Light has taken this step, it will be interesting to see how other light lagers and beer brands respond. Although some smaller brewers have been committed to reducing single use plastics, a larger scale initiative could have a bigger impact.
Next time that thirst for an iced cold beer happens, it might be time to consider how that beer is packaged in addition to what is in the can.