Shop with Instacart lets users see it, cart it, and eat it

While many people have come to appreciate the convenience of online shopping, the new Shop with Instacart puts the hottest food trend, tastiest recipe or craveable dish on the table. Ready to get shopping?

Decades ago, food television brought chef-driven dishes into the home kitchen. Whether it was that “Bam” from Emeril Lagasse or 30 minute meals with Rachael Ray, that screen brought delicious dishes to the table.

Over the years, the screen has brought even more food trends, recipes and more to the table. The cookbook has been transformed into the digital recipe. Social media, like TikTok, continually shows new food hacks. With all these options, there is no excuse for serving the same boring, bland food over and over.

What is Shop with Instacart?

The Shop with Instacart is the first time that users can shop their favorite recipes, TikTok videos and more. The integrated platform turns scrolling into doing. While Instacart cannot ensure that the final dish is utter perfection but it can give users the ingredients to set them up for success.

As Asha Sharma, COO of Instacart said, this innovation is about sparking that passion for food. Specifically, it is about “meeting people when food inspiration strikes and they want to discover new meals and cooking experiences.” From TikTok to Hearst Magazines and more, the kitchen will be filled with tempting aromas that will bring everyone to the table.

Adding that level of convenience can make it easier for home cooks to shop versus order food. Although some companies have offered meal kits to help build cooking confidence, this idea is different. It allows people discover the food and flavor that they want. Whether it is a simple, few ingredient recipe or an elaborate meal worthy of a celebrity chef, it is an open door to what is possible.

As users start to use Shop with Instacart, it will be interesting to see how the program adapts. From TikTok creators who make their dishes more shoppable to consumers choosing to step outside of their comfort zone, the options are many.

Even stores could learn to evolve with this program. With many shoppers looking for value with that convenience, there could be many ways to bundle and save with particular recipes.

For now, look for Shop with Instacart on the platform and see how it can change the food shopping experience. What’s going to be on the recipe that you make?