Kraft Mac and Cheese wants to turn that frown upside down

For many people, that blue box of Kraft Mac and Cheese can make a difficult day seem a little brighter. Maybe mom made that cheesy pasta after a hard day at school. As people get older, that forkful of golden goodness could bring back all those happier thoughts. Now the iconic Kraft food is looking to help college basketball fans find a little comfort.

Always on the front of a Kraft Mac and Cheese box is that smile. It might just be a well placed noodle, but it is a visual reminder that a tasty comfort food meal can bring brighter days. It might not solve all the world’s problems, but it can bring that little break that everyone crave.

This year has been hard on college basketball fans. While the Cinderella teams might have offered a great story, the flip side is not filled with all the fairy tale magic. Top seeds have fallen. Brackets have been busted. And, college basketball fans might have that smile flipped the wrong way.

Kraft Mac and Cheese is looking to turn that blue around. On April 2, college basketball fans can sign up for a free box via Basketbawl.com. The special, free box has the iconic smiling noodle turned upside down. These Basketbawl Blue Boxes are meant to bring a little comfort to those feeling a little disappointed with the March Madness outcome.

In addition to the free food given away online, Kraft will be giving away free boxes during the final four. Starting one hour before the games, the free boxes will be available while supplies last.

While this promotion is in all good fun, it is a reminder that sometimes a simple gesture can make the day a little brighter. Whether it is a basketball game, a big test, or just disappointment when a friend doesn’t act appropriately. A forkful of a favorite flavor can bring a smile to make all those other feelings seem a little less overwhelming.