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Hellmann’s dessert mayo whips up tasty recipe inspiration

By Cristine Struble

New Hellman's dessert mayo, photo provided by Hellmann's
New Hellman's dessert mayo, photo provided by Hellmann's /
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Have you ever put mayonnaise in your cake recipe? Hellmann’s dessert mayo, in collaboration with Butterfinger, is the latest food mash-up that will have bakers talking. While this food innovation might not have been predicted, it is one that will be remembered for a long time. Ready to open a jar?

Sometimes food mash-ups come in the most unlikely forms. Who would have thought that pickle-everything would take over store shelves. What about the rise of Flamin’ Hot? In a world full of food hacks and trends, everyone wants to be in the know, uncover that secret, or just be different.

According to a recent company announcement, the Hellmann’s dessert mayo combines that classic spread with the center of a Butterfinger. One part tangy, another part sweet and with a touch of crunch, this spread is unlike anything else on the store shelves.

If you are wondering where or when this special food offering will be available, there is a very limited release of one day only, April 1. Better act quick.

Like all good stories, even the most fantastical ones are rooted in the truth. Although this particular dessert mayo might be fiction, there is something to be said about adding mayonaise to a cake. It helps to keep the crumb moist. After all, a dry cake is no joking matter.

As part of this fun promotion, Hellmann’s shared a special recipe that showcases mayonnaise in cake. Here’s how to make Hellmann’s Butterfinger Crispety Crunchety Cake

Hellmann’s Butterfinger Crispety Crunchety Cake

  • Made with real ingredients like eggs and oil, mayonnaise adds moistness and richness to your baking.
  • 12 servings
  • Prep Time: 10 minutes Cook Time: 30 minutes Stand Time: 10 minutes Ready In: 50 minutes

Ingredients

  • 1 (15.25 oz) yellow cake mix
  • 1 cup Hellmann’s® or Best Foods® Real Mayonnaise
  • 1 cup water
  • 3 eggs
  • 1 cup peanut butter, warmed, divided
  • 2 cups chopped-up Butterfinger® bars or Butterfinger® Baking Bits, divided
  • 1/3 cup milk
  • 2 cups confectioners’ sugar
  • 1/4 cup unsweetened cocoa powder

Preparation

  • PREHEAT oven to 350°. Grease and lightly flour a 13 x 9-inch cake pan; set aside.
  • BEAT cake mix, Hellmann’s® or Best Foods® Real Mayonnaise, water and eggs 30 seconds in large bowl with electric mixer on low speed. Beat on medium speed, scraping sides occasionally, 2 minutes.
  • POUR half the batter into prepared pan. Evenly top with dollops of ¾ cup warmed peanut butter and sprinkle with half the chopped Butterfinger bars. Cover with remaining batter.
  • BAKE 30 minutes or until toothpick inserted in center comes out clean. Cool on wire rack 10 minutes. Unmold onto wire rack, if desired, or keep in pan to cool completely.
  • WHISK together remaining peanut butter and milk until well blended. Whisk in confectioners’ sugar and cocoa powder until mixture is a creamy and smooth frosting. Evenly spread on top of cake and sprinkle with remaining chopped Butterfinger bars. Enjoy!
  • Tip: To warm peanut butter, place in a microwave-safe bowl and heat on HIGH for 20 seconds.
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