While many people have come to appreciate owning their ridges, LeBron James wants everyone to his experience his favorite Ruffles flavor, but with a new twist. For snack fans, the new Ruffles Flamin’ Hot Cheddar & Sour Cream is a slam dunk.
Over the years, Ruffles has launched various flavors in collaboration with NBA superstars, like Jayson Tatum’s Ruffles Flamin’ Hot BBQ flavor and Anthony Davis’ Ruffles Lime & Jalapeno. While each flavor is unique, there seems to be a slight trend. Big, bold, spicy flavors seem to be filling those iconic ridges.
The new Flamin’ Hot Cheddar & Sour Cream is a riff on LeBron James’ favorite flavor, Cheddar & Sour Cream. Although the “flamin” is well known by many snack fans, this latest version is a little different.
Without losing the fire, these Ruffles are a little more approachable. Just like cheese or cream can help put out an extreme spice, this combination offers a little more balance. The heat is still forward, but it almost leads the snacker to eat another chip, and another, till the bag is empty.
Looking at the other Ruffles Flamin Hot flavors, Ruffles Flamin’ Hot, Ruffles Flamin’ Hot BBQ, these snacks lend themselves to food pairings. If you haven’t put Ruffles on top of a burger, it is a must. And with this latest flavor, it might be the crunch that puts a grilled cheese over the top.
And, since no chip crumbs should ever be wasted, consider using those chip crumbs as a coating for chicken. It might become the next big food trend.
What does LeBron James say about his favorite Ruffles flavor?
While his dominating presence on the court is celebrated, his voice outside the paint has a far great impact. As he shared, “As a kid growing up in Akron, I never imagined where I’d be today, let alone creating a new chip flavor that I know will bring excitement to fans all over. It goes to show how learning to own your ridges can change your life, and I believe it’s so important for future generations to understand and embrace what makes them different.”
That sentiment shows that food and culture are entwined. While people are drawn to a flavor by preference or craving, there is an element of self-expression. Although “Owning Your Ridges” is more than a food concept, that ability to find your own voice in any scenario can bring confidence to many situations.
With the continuation of the Ruffles D.N.A. commercials, the hope is to inspire others to find their voice and confidence. From little changes to the day to momentous projects with lasting impact, the willingness to celebrate individuality while making a difference deserves to be celebrated.
As people think about how they can own their ridges, consider grabbing a bag of the new Ruffles Flamin’ Hot Cheddar & Sour Cream. The new flavor will be available starting in February. Also, limited edition LeBron James bags will be available for pre-order on Snacks.com.
What other Ruffles flavors would you like to see added to the line-up? Are you excited to try this newest flavor?