Instacart believes that these food trends have changed how people eat

(Photo by Rodin Eckenroth/Getty Images for Rainbeau Mars)
(Photo by Rodin Eckenroth/Getty Images for Rainbeau Mars) /

As Instacart celebrates 10 years of grocery shopping convenience, the company has seen many food trends come and go. Although some people are always ready to try the next great find, a few items have become part of the food and culture collective. From beverages to social media influences, the food world has come a long way in the past 10 years.

While some people were first adopters, the rise of the online grocery shopping has become the norm. Beyond the convenience, this shopping method can help people both streamline their purchases and potentially avoid that “impulse buy.”

At the same time, all those food trends can appear front and center in the online shopping cart. As Instacart has learned to integrate recipes and other shoppable features into its platform, that evolution has endeared it to its customers.

Recently, Instacart compiled 10 food trends over the past 10 years. According to Laurentia Romaniuk, Instacart’s Trends Expert, foodies have embraced new foods as much as they have rediscovered the simplicity of great flavor. Specifically, Romaniuk said, “the next ten years will surely bring new trendy food and beverage items and perhaps even a new outlook on how we think about food especially as it relates to health, sustainability and eating with ethos.”

Which Instacart food trends could be part of the next 10 year conversation?

When it comes to food trends, social media has shaped what and how people eat. The rise of TikTok and its simple food hacks have made people discover everything from whipped coffees to Feta Pasta.

Instacart has found that those simple videos have influenced what people purchase. As shoppable recipes continue to be the norm and the videos make people hungry, the online shopping option needs to make it easy.

At the same time, fresh ingredients need to fill the cart. Whether it is picking the perfect avocado or focusing on nutritional value, the choices matter.

Even those simple swaps of a cauliflower pizza that satisfies the comfort food craving yet doesn’t totally derail the better eating choices. Sometimes it is about the food balance.

The rise of plant-based food choices falls under that umbrella. From meat alternatives to dairy-free beverages, the flexitarian approach has become more popular. With so many more options available, shoppers can find the options that best appeal to their favor preferences.

Even as these new food choices fill the cart, there is innovation waiting to be enjoyed. From the rise of the hard seltzer refreshment to the simple switch to sparkling water, the glass is as exciting as the plate.

While the past 10 years has seen a plethora of changes, the next 10 years could be even more exciting. As more people are willing to push outside of their comfort zone seems to make it possible that nothing is off the table. From alternative protein sources to innovative flavors, the possibilities are many.

What food trends have you adopted over the past 10 years? Can you predict the next big food trend?