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Tim Hortons reveals a Biebs Brew inspired by Justin Bieber’s favorite coffee

By Cristine Struble

LAS VEGAS, NEVADA - APRIL 03: Justin Bieber attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Frazer Harrison/Getty Images for The Recording Academy)
LAS VEGAS, NEVADA - APRIL 03: Justin Bieber attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Frazer Harrison/Getty Images for The Recording Academy) /
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Tim Hortons and Justin Bieber have found another way to harmonize over the love of coffee and Timbits. Given that Bieber has been a longtime fan of the popular brand, everyone was wondering what the next offering would be. Ready to enjoy the Biebs Brew, a French Vanilla-flavored Cold Brew coffee.

While those donuts and Timbits might be the sweet treat that people crave, Tim Hortons has and will always be about a great cup of coffee. From a classic brew to a smooth cold brew, there is always a rich, delicious beverage waiting to be enjoyed.

More and more restaurants and brands are looking to collaborate with celebrities. Not only is it a way for famous fans to share their favorite flavors, it is a way to drive guests through the doors. Many people want to get a taste of the favorite food enjoyed by famous faces.

The Tim Hortons and Justin Bieber collaboration has been a huge hit. From the special Timbits flavors to a merchandise line, each offering has been music to fans’ ears. Now, there is another sip to savor.

The new Biebs Brew is a French Vanilla-flavored Cold Brew coffee. Similar to the process for picking the Timbit flavors, Tim Hortons was inspired by how Bieber likes his coffee. Preferring iced coffee with a hint of sweetness, they found that the French Vanilla-flavored Cold Brew coffee was the right choice. While the coffee takes 16 hours to steep, the smooth flavor is worth the effort.

As Hope Bagozzi, Chief Marketing Officer for Tim Hortons said, “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”

Even Justin Bieber weighed in on the newest food offering. “We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month. Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”

The new Biebs Brew will be available starting on June 6. In addition, the Timbiebs flavors, Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle, are coming back, too. To celebrate these menu items, Tim Hortons will offer a $5 Biebs Bundle. That offer features “a large Biebs Brew and a 10-pack of Timbiebs for $5 when ordered through the Tims app.”

Ready to enjoy the new Biebs Brew? What do you think the next collaborative menu item will be?

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