White Claw REFRSHR takes a bold, flavorful approach to lemonade
While many people have embraced the Let’s Claw mantra, the popular hard seltzer brand is expanding its offerings once again. Ready to enjoy a taste of White Claw REFRSHR?
Summer often brings a thirst for more. Whether it is the warm weather, the longing for a break, or the promise of fun with friends, the hand is often grasping a can. With all the fun waiting to be had, that beverage needs to keep the fun going, not leave people dragging behind. Sessionable beverages are a must.
The new White Claw REFRSHR takes a classic summer beverage and gives it the White Claw personality. As the first lemonade beverage under the brand’s umbrella, everyone is expecting this hard seltzer to deliver in a memorable way.
According to John Shea, Chief Marketing Officer, White Claw Hard Seltzer, USA, “As the leader in the Hard Seltzer category, White Claw is consistently innovating, looking for new and authentic ways to provide consumers with remarkable tasting refreshment. That’s why, with the launch of REFRSHR, we’re taking an entirely new and different approach to Lemonade, in a uniquely White Claw way, over-delivering on flavor while being incredibly sessionable.”
White Claw REFRSHR comes in four flavors, Lemonade Limón with a hint of Calamansi, Lemonade Blood Orange with a hint of Black Raspberry, Lemonade Strawberry with a hint of Kiwi, and Lemonade Blackberry with a hint of Red Cherry. While the lemonade flavor is the focus, it is the secondary flavor that makes these beverages a stand out.
Looking at these flavors, some people might be unfamiliar with Calamansi. The zesty Japanese citrus makes for a more flavorful lemonade beverage. All that brightness makes for a super refreshing sip.
Looking the other flavors, they blend some classic summer beverages yet give them a modern twist. From a tropical slant on a strawberry lemonade to red cherry sweetness to a berry lemonade, these hard seltzers are perfect for that backyard barbecue or beach day.
The White Claw REFRSHR has 100 calories per serving and a 5% ABV. It is sold in a 12-can variety pack and is available nationwide.