Van Leeuwen stocks Walmart’s freezers with five new summer flavors
Who doesn’t scream for ice cream during the summer? After a successful springtime launch, Van Leeuwen returns to Walmart’s freezer for another set of exciting ice cream offerings. These five new summer flavors will have everyone running to score a pint before they disappear. Which flavor is as exciting as those summer fireworks in the night sky?
As many ice cream fans have come to learn, Van Leeuwen is a scoop above the rest. Even though the complex, sometimes thought perplexing flavors have people talking, it is the luscious mouth feel that brings people back for more. Even if you never thought to enjoy a scoop of Kraft Mac and Cheese Ice Cream, you couldn’t help but really enjoy it.
Since ice cream and summer are a perfect pair, many people are looking to enjoy another scoop of a favorite frozen treat. Although the nostalgic offerings might have people humming that ice cream truck song, it is more than just a frozen treat on a stick that brings back all those smiles. It is about the happiness that a simple sweet treat offers.
Van Leeuwen has found that balance of fun, nostalgia and ingenuity in its flavors. There is something that captures that childlike curiosity yet appeals to the adult who yearns for sophisticated taste. When each of those components are in a single scoop, it is a winner.
Speaking to the partnership with Walmart, Ben Van Leeuwen, Co-Founder, and CEO of Van Leeuwen Ice Cream, “Walmart is a great partner and we are thrilled they have welcomed us back to launch five summer-themed flavors nationwide. The Van Leeuwen team couldn’t be more excited to give Walmart shoppers the opportunity to try out what are sure to be the next internet-breaking ice cream flavors of the summer, including our latest collaboration with Grey Poupon.”
The five new summer flavors are Grey Poupon with Salted Pretzels, Campfire S’mores, Summer Peach Crisp, Honey Cornbread with Strawberry Jam, and Espresso Fior di Latte Chip. While the flavors are quite diverse, each offering stays true to the brand’s artisanal roots. From carefully sourced ingredients to perfectly balanced flavors, the sweet and savory offerings will delight all ice cream fans.
Even though the Grey Poupon with Salted Pretzels will probably be the most talked about offering, the Honey Cornbread with Strawberry Jam is the summer must try. Instead of serving that strawberry shortcake at the backyard barbecue, consider this ice cream. A touch of homey yet slightly elevated, this pint captures the essence of summer.
Of course, everyone will have their favorite from the new summer flavors. Whether people try one or try all of them, it is best to grab a pint before they disappear. Just like the summer fun, the ice cream offerings will fad from the freezer all too quickly.
What do you think of the new Van Leeuwen summer flavors at Walmart? Do you think that this ice cream partnership will have people screaming for more?