Embracing inclusivity in a glass: Beverage brands make Pride Month a priority
Whether it is a special celebration, happy hour or just an excuse to unwind, many people look to beverages to mark those occasions. During Pride Month, beverage brands look to the glass as an opportunity to foster a conversation. From inclusivity to acceptance to compassion, it is more than just a colorful rainbow image. It is time to see the beauty of the diversity all around.
From beer brands to spirits, Pride Month encourages everyone to put a little extra in the glass. It is more than just a time to toast the good life. It is an expression of all the emotions. From overcoming struggles to toasting an epic love, the willingness to shake up the mundane is in the cards.
Spirit brands celebrating a united, colorful Pride Month
Crystal Head Vodka’s Pride Bottle
The perfectly clear liquid in the bottle is the backdrop for a celebration in diversity and equality. Crystal Head Vodka is using its Pride bottle to support the LGBTQIA+ community. While the profits from the Pride bottle support various causes, Crystal Head is committed to its partners all year long. The special Pride bottle is available for either $54.99 or $99.99 at various markets.
Ogden’s Own
As the largest independent distillery in Utah, Ogden’s Own is putting members of the LGBTQ+ community front and center. The annual Five Husbands Vodka features five of Utah’s most influential members of the LGBTQ+ community. While this bottle is highlighted during Pride Month, the vodka is available year-round.
Ilegal Mezcal
Ilegal Mezcal is working with several organizations to support social change. One organization, wayOUT helps to support LGBTQ+ youth via local community centers. The hope is to provide a safe space that allow youth to celebrate who they are.
Chambord
Partnering with Karamo Brown of Queer Eye, Chambord encourages everyone to shake up a Mwah-Tini and spark a conversation in the process. With positive role models for not just younger generations but for everyone, it is time to raise a class to embracing inclusivity all around.
Karamo Brown’s Mwah-Tini
Ingredients:
- 1/2 part Chambord
- 3/4 part Finlandia Vodka
- 1 part Passionfruit Juice
- 1/4 part Lime Juice
- 1/4 part Sugar Syrup
- Garnish with a slice of passionfruit
- Served with a shot of prosecco
Method:
- Shake and strain into glass. Top with Prosecco.
Beer brands open the taps on inclusivity for Pride Month
New Belgium
In partnership with HospitableMe, New Belgium offers Poured For All Initiative. The program looks to offer safety and inclusion training for groups that have been under-represented in the craft beer community. By making everyone welcome, the desire is to create a more vibrant beverage community.
Samuel Adams
While Samuel Adams has offered its Love Conquers All Ale, the iconic beer brand is doing more than just pouring another beer. Via the Safe Bars P.A.C.T. (Promise of Awareness, Compassion, and Trust), Samuel Adams is committed to the program and encourages other craft breweries to join the initiative. The hope is that this program will help to make bars, breweries and taprooms an inclusive and safe location for all guests.
According to Samuel Adams Founder Jim Koch: “Beer has a powerful way of bringing people together, and with that power comes responsibility. I believe craft brewers can play a critical role in providing safe and inclusive spaces for everyone to enjoy great beer, starting with our own taprooms and breweries. Known for our revolutionary spirit, Samuel Adams is calling on craft breweries everywhere to join us in signing the Safe Bars P.A.C.T. so we can show our Pride everyday.”
Bud Light
For Pride Month, Bud Light continues its over 20 year support of the LGBTQ+ community. With a new partnership with the National LGBT Chamber of Commerce (NGLCC), the iconic beer brand looks to not just provide financial support to LGBTQ+ organizations but also bring people together under the umbrella of inclusion. Whether it is lifting the Pride Month bottle or just toasting to celebrating everyone’s uniqueness, there are plenty of reason to enjoy another Bud Light.
Miller Lite
While many people appreciate the significance of the Stonewall Inn, it isn’t the only bar that has impacted the LGBTQ+ community. Miller Lite partnered with LGBTQ+ scholar/historian Dr. Eric Cervini on “Beers & Queer History.” highlighting ten iconic bars across the U.S. These locations have been vital to the community.
Wine brands
Barefoot Bubbly Sweet Rose Pride edition encourages everyone to pop a bottle and shine with the wine brand. This special wine will benefit National Center for Transgender Equality (NCTE) and Free Mom Hugs.
Mocktails
A longtime supporter or the LGBTQ+ community, bubly sparkling water has releases a new short film, Coming Home. In addition, bubly is partnered with Stonewall Inn Gives Back Initiative to bring additional awareness and support to the community.
How are you toasting Pride Month? In what ways can a beverage bring the message of inclusivity beyond Pride Month?