Football and pizza are always a winning combination. Now, Little Caesars is the new NFL pizza sponsor and there are plenty of reasons to enjoy a slice of that Hot-N-Ready Pizza. As both football fans and pizza lovers digest the announcement, the partnership is a big step forward for the third largest pizza chain in the world.
Food and sports go hand in hand. Whether it is that snack bowl that satisfies the munchies during that game winning drive or the halftime spread that offers a bounty of food options, game day always includes food.
Pizza has always been a popular choice for football games. Even if fans can debate the best pizza topping, the preferred style of pizza or just how many slices everyone should eat, the reality is that pizza usually brings a cheer from the crowd. From the home to the tailgate to even the stadium, there are plenty of slices to go around.
With Little Caesars being named as the NFL Pizza Sponsor, the partnership seems to reflect a sign of the times. As Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships said, “With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”
That sentiment continues in the comments by Dave Scrivano, president and CEO of Little Caesars. “This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country. And because we’re the value leader in the pizza industry, hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices are on the rise.”
Food costs continue to be forefront in people’s mind. Serving up a slice of value with that iconic “pizza pizza” seems to be a focus in this partnership. While there will always be the fun factor, consumers want to maximize each dollar spent.
Over the years, Little Caesars has looked to balance value with the pizza that people crave. Whether it was the lowest priced pizza delivery during the 2020 Super Bowl to adding 33% more pepperoni on its pizza, the combination of convenience and value has been a pillar of the brand.
Looking ahead to the upcoming NFL season, it will be interesting to see how the partners leverage this sponsorship. From special weekly deals to branding to other promotions, there are a plethora of options in the box. But, thinking outside of that pizza box will be key to the connection with football fans.
Could a football shaped pizza be on the horizon? If there has been a Batman Calzony why couldn’t there be a football or helmet shaped pizza? What about some field goal posts shaped out of Crazy Bread?
What do you think of Little Caesars as the new NFL pizza sponsor? What promotions do you think will happen this fall?