It might not be an ice cream cone spilled on the floor, but ice cream fans are shedding many a tear over the end of an era. Now that the iconic Choco Taco is going to be discontinued, people are looking for one last bite of that nostalgic frozen dessert treat.
Everyone tends to have a favorite ice cream treat. While that simple scoop might always be a tasty option, there are certain ice cream truck favorites that seem to bring back favorite childhood memories. It might be the Bomb Pop with its red, white and blue colors or that simple ice cream sandwich. No matter the option, the first note of that particular song can create a craving.
While Klondike is celebrating 100 years of its signature frozen treat, the brand announced that it will discontinue the Choco Taco. Although there will surely be some Change.org petition to bring back the favorite food, it does not change the current circumstances.
According to Instacart, the discontinued Choco Taco news saw “30,000% week-over-week search increase.” While that number might seem high, it proves that people want to get one last bite of that favorite frozen dessert.
As Instacart’s Trends Expert, Laurentia Romaniuk said, “As an ice cream truck favorite, it’s no surprise that the news of the Choco Taco being discontinued nearly broke the Internet and ignited a movement for consumers to search for and enjoy their favorite childhood treat one last time. With the demand for Choco Taco growing significantly over the past few days, Instacart customers can use the Explore tab to easily search across all stores in their local area at once to find the nostalgic frozen treat.”
Salt & Straw satisfies that iconic Choco Taco craving in an elevated way.
While the Klondike version of the iconic Choco Taco might be disappearing from store shelves, Salt & Straw is offering its own spin on the frozen dessert. The popular ice cream brand and many celebrities are ready to step in and save the iconic treat.
As Tyler Malek, co-founder and Head of Innovation, Salt & Straw said, “We realize how exciting this product is for ice cream fans. It captured a certain zeitgeist that has such relevance for so many, and we want to ensure it doesn’t go away. Our limited edition is handmade, and captures the level of intent and thoughtfulness that we put in all our ice cream. We can’t wait to share it again.”
Of course, the Salt & Straw version is a more elevated version of the classic frozen dessert. Its version, Chocolate Tacolate, “features a handmade waffle cone as a taco shell, stuffed with cinnamon ancho ice cream, dipped in single-origin chocolate & sprinkled with flaky salt.”
While this offering will not be available until National Taco Day, it does not mean that others cannot make their own version of an iconic Choco Taco. It could be time to get a little creative in the kitchen. Maybe someone could make that TikTok hack or Tastemade could come up with their version.
Are you sad that the iconic Choco Taco is going away? What is your favorite nostalgic ice cream treat?