Lay’s Flavor Swap chips change the familiar snacking experience

New Lay's Flavor Swap chip flavors, photo provided by Lay's
New Lay's Flavor Swap chip flavors, photo provided by Lay's /

When that taste of familiar takes a new form, the snacking experience is reinvigorated. Even though a classic chip always has a place in the bowl, sometimes a little twist brings smiles all around. Lay’s Flavor Swap chips are back, and a new bold option is on the shelf, too.

Last year, Lay’s launched a twist to the popular Frito-Lay snack brands. While the iconic potato chips were in the bag, the flavors were unexpected. From Doritos to Cheetos, the flavors twists had many people re-thinking snack time.

This year, the Lay’s Flavor Swap chips are back, and a new flavor has been added. Now, Fritos Chili Cheese has made the jump to from corn to potatoes.

As Stacy Taffet, senior vice president of brand marketing, Frito-Lay North America said, “What makes the Lay’s Flavor Swap lineup so much fun is the combination of flavors our fans know and love to create a new-but-familiar snacking experience. This year’s newest addition combines our Kettle Cooked variety and the popular Fritos Chili Cheese flavor to make a powerful addition to an already stacked lineup. We’re excited to re-release these iconic swaps after last year’s success and to continue delivering the flavor experience our fans are looking and asking for.”

Looking at the Kettle Cooked Fritos Chili Cheese flavor, it might be the boldest of the four offerings. Kettle Cooked chips often retain flavors more. In addition to the added crunch, this new flavor holds tremendous possibilities.

Given that Fritos are a popular chili topping, these chips could hold a new option. A layer of these chips on top of chili or another casserole might be the ultimate recipe combination. It might not be a walking taco, but the possibilities beyond the snack bag are many.

In addition to the new Kettle Cooked Fritos Chili Cheese, the other three flavors are back on store shelves. They are Lay’s Cheetos Flavor, Lay’s Doritos Cool Ranch Flavor and Lay’s Wavy Funyons Onion Flavor.

While everyone had their favorite last year, the Lay’s Doritos Cool Ranch Flavor was a huge hit. Even though people will never put down that Doritos bag, the reality is that the Cool Ranch flavor has versality. It basically goes with anything.

And, for people who love Funyons’ flavor but prefer a chip snack, this option delivered on that idea. Plus, the Wavy chip is great for dipping. Definitely pair this chip with some French Onion Dip for a double dose of onion goodness.

The Lay’s Flavor Swap chips are available now while supplies last. The suggest retail price is $4.59 for either a 7.75 oz, 8 oz) and $2.29 or 2.5 oz, 2.625 oz bag. The limited time offering is available while supplies last.

light. Related Story. Consumers are craving this snacking connection

What other Frito-Lay snacks would you like to see swapped into another snack? Ready to see some sour cream and onion on a Fritos?