Snap, Crackle, Orange, Rice Krispies Halloween cereal gets a spooky twist

New Kellogg's® Rice Krispies® Shocking Orange Colored Cereal makes seasonal treat making fun, festive and easier than ever. (Credit: Kellogg’s Rice Krispies)
New Kellogg's® Rice Krispies® Shocking Orange Colored Cereal makes seasonal treat making fun, festive and easier than ever. (Credit: Kellogg’s Rice Krispies) /

As one of the most iconic breakfast cereals, Rice Krispies always delivers that Snap, Crackle, Pop. Whether eaten on its own, topped with bananas, or transformed into those sweet Rice Krispies Treats, everyone seems to smile when the box is opened. For the spooky season, the favorite cereal is getting a colorful twist. What magical spell has been cast over the Rice Krispies Halloween cereal?

From Halloween to the holidays, many popular cereals get a makeover. While sometimes it is just the packaging, other times the favorite food embraces the occasion. For this Halloween, Rice Krispies is going all in.

The new Rice Krispies Shocking Orange Colored Cereal has everyone doing a double take. Although the flavor has not changed, it is a bold color for the spooky season.

According to Sadie Garcia, Director of Brand Marketing at Kellogg Company. “We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond. Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

From the breakfast bowl to the baked treats, the Halloween inspired cereal will quickly fly off store shelves. Families will want to buy several boxes and keep the pantry well-stocked during the spirited season.

This Rice Krispies announcement comes shortly after Kellogg’s shared that it would be bringing Kellogg’s Disney Hocus Pocus 2 cereal to store shelves. The colorful cereal is takes inspiration from the beloved Sanderson Sisters. Many people are excited to let this special creation run amuck in their cereal bowls.

Hocus Pocus Cereal by Kellogg's
Hocus Pocus Cereal, photo provided by Kellogg’s /

As Garcia said, “Disney’s Hocus Pocus has been a part of family Halloween traditions for years. Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.”

The Kellogg’s Disney Hocus Pocus 2 cereal has a berry forward flavor. Taking inspiration from the Sanderson Sisters’ robes. The purple, orange and yellow star-shaped pieces will conjure a sweet spoonful that many people will enjoy.

Both the Rice Krispies Halloween cereal and the Kellogg’s Disney Hocus Pocus 2 cereal will arrive in stores this August for a limited time. Check with retailers for pricing and availability.

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What are your favorite Halloween treats? Are you ready to bring a little spooky to the breakfast table?