Cinnabon heats up its connection with Better Call Saul

For fans of Better Call Saul, the Season 6 finale might be bittersweet. As this chapter closes, some people might want to savor the moment a little longer. Luckily, Cinnabon has a sweet deal to make the last episode a little easier to swallow.

Over the Better Call Saul seasons, the references to Cinnabon are clear. Without going into too much detail, the iconic cinnamon roll quick service restaurant has a special place in the series history. Even though that Goodman’s goal to be a restaurant manager might have been a backhanded compliment, that product placement can reap fans big rewards.

To celebrate that connection. Cinnabon is offering a special deal on Monday, August 15. Via the brand’s app, guests can get a second Center of the Roll for free with purchase of one. Use the code CALLSAUL at checkout. It might not be a get out of jail free card, but it is a tasty treat.

Also, if it is the first time a guest uses that Cinnabon app, they are able to receive a free order of BonBites. That 4-count sweet treat might be tiny but it packs big flavor. This offer is via the Cinnabon Rewards program.

Lastly, for fans who want to relieve all the previous seasons of Better Call Saul, AMC+ is offering a special deal. With the code CALLSAUL, anyone can receive a free 30-day trial. From new shows to old favorites, all of them can be streamed on the service.

Sometimes these product tie-ins can mean big business for brands. From a favorite character loving a food to just a box in a scene, those moments matter. It can create an event that drives customers to the store. Even that one-day promotion can see a spike in sales and hopefully creates a repeat customer.

So, grab that Center of the Roll and curl up on the couch. Sometimes the sweetest treats are the ones that are free.