Instacart and Lizzo celebrate The World is Your Cart

(Photo by Jamie McCarthy/Getty Images)
(Photo by Jamie McCarthy/Getty Images) /

While grocery shopping might be mundane, wandering the store aisles can be equally cumbersome. It is more than longing for the great find or hidden gem on the bottom shelf. People want to be efficient with the process yet never be at a lost for great food and flavor. With the new Instacart program The World Is Your Cart, Lizzo is inspiring everyone to rediscover shopping.

As images scroll on screen, there needs to be a desire to push a button. More than just a passing glance, people need to not just put an item in the cart to never eventually check out.

In addition, online shopping, especially online grocery shopping, needs to look beyond just another to-do list. While there is a time and a place for efficient, there needs to be a little extra excitement in the experience.

With the new The World Is Your Cart from Instacart, the idea is to seek a course of discovery. With the help of Lizzo, there are a whole new world’s of possibilities.

As Lizza said, “A shoot where I get to sit in a bubble bath and shop all day? Sign me up Instacart! This spot is so dynamic, and people will see me shopping and imagining what each item could lead to, from a desertscape of Takis – which are always in my cart – to a rain shower of cherries. I’m also excited to share my shoppable Cart which includes so many of my favorite things. I hope that my Cart inspires people to get all the stuff they love or maybe even try something different!”
Check this video about The World Is Your Cart.

The concept for this new program is simple it is meant to “bridge the gap between inspiration and reality.” Whether it is discovering a new product or finding a connection that was not quite apparent, the reality is that this idea is meant to make online shopping an engaging experience.

Through specially curated carts, users are enticed to see what others appreciate. From flavors to goods, getting a new perspective on the world can open many doors. Even if people do not instantly add each and every item to their list, the hope is to get people to step out of their comfort zone.

In addition, adding the element of celebrities and their curated carts to the experience brings an element of “like us.” Even if people are not center stage or have a huge following, the connection is there. From liking the same foods to having similar interests, there can be some various bonds.

For now, everyone can shop Lizzo’s cart. Other brand partners will be coming in the future.