Cinnabon rolls out ready to heat desserts at Walmart

When that sweet, comforting cinnamon aroma wafts through the air, stomachs growl in anticipation for the first bite. For many people, that aroma is what calls people to Cinnabon at various locales. It is time to put willpower aside and indulge in that decadent treat. Now, Cinnabon is coming to Walmart with some ready to heat desserts that bring all those favorite flavors to the home kitchen.

Food trends ebb and flow. While there is always room for an indulgence, going out for that particular purchase can be less convenient. People want treats within reach, whether in the pantry, refrigerator or via a push of a button.

In addition, many brands have found expanding to the grocery aisle as a way to reach more consumers. Even if walking the aisles might not be a favorite chore, the sight of a favorite brand on the shelf can spark a memory and turn into a purchase.

With Cinnabon ready to heat desserts coming to Walmart, the company looks to capitalize on its sweet connection with fans. Now, that craving can be satisfied at any time. Simply put a box in the cart and the treat can be enjoyed at any time.

According to Dave Mikita, President, Global Channels, “We are always looking for new ways to deliver indulgent bakery-inspired experiences through craveable Cinnabon treats. Just in time for National Cinnamon Roll Day, these new premium Ready-To-Bake Cookie Doughs and Ready-To-Heat Desserts showcase our hunger for innovation and provide another way for fans to get their hands on the Cinnabon taste they know and love.”

The new offering will roll out in two waves, one portion on October 1 and the second group on November 1. There will be a total of eight offerings in the line.

The October 1 release features the following: Cinnabon Bakery Inspired Cinnamon Roll Cookie Dough, Cinnabon Bakery Inspired Salted Caramel Chocolate Cookie Dough, Cinnabon Bakery Inspired Frosted Mini Bites, and Cinnabon Bakery Inspired Cinnamon Coffee Cake. The November 1 launch includes Cinnabon Bakery Inspired Chocolate Chip Cookie Dough, Cinnabon Bakery Inspired Sugar Cookie Dough, Cinnabon Bakery Inspired Chocolate Chip Brownie, and Cinnabon Bakery Inspired Red Velvet Cake.

Looking at the various options, the common thread is the iconic Cinnabon cinnamon flavor. While the connection to those iconic cinnamon buns is clear, it is more than just one dessert style. The variety ensures that everyone can have a sweet treat of their cinnamon dreams.

The new Cinnabon ready to heat desserts at Walmart will have a suggested retail price of $4.98. Check with local stores for availability once they are released.