Reese’s Big Cup goes even bigger with its most epic food mashup

For many people, Reese’s Peanut Butter Cups are their favorite candy. Whether that sweet treat is the classic cup, a seasonal egg shape or filling the Halloween basket, the reality is that the combination of the iconic peanut butter filling and chocolate is irresistible. With the latest Reese’s Big Cup offering, the classic candy made the most epic food mashup.

Over the past couple of years, food collaborations have become quite popular. From bringing together savory and sweet or combining two iconic brands, the idea of more is better has been embraced across the food world.

The Reese’s Big Cup has put a version of this idea on the shelf before. Who didn’t run to get that first taste of Reese’s and pretzels or Reese’s and potato chips. That combination of sweet and salty was an instant hit.

For the newest offering, the Reese’s Big Cup with Reese’s Puff cereal has everyone wondering why hasn’t this flavor combination happened sooner.

As Henry Hancock, senior associate brand manager at Reese’s said, “Collaborations are quite popular but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese’s universe, so we made it happen. We’re taking chocolate and peanut butter fandom to a new stratosphere by adding Reese’s Puffs cereal to our Reese’s Big Cup.”

While this new candy will not hit store shelves will November, the anticipation over the offering is hitting new heights. It is more than adding a texture inside the candy, it is the choice of cereal as the addition. Granted many people love the Reese’s Puffs on their own, but blending it with candy makes it portable, enjoyable anytime and opens the door to even more food pairing possibilities.

Just thinking about this new offering, it is more than just another candy. When perfect on its own, there can be more to opening a package. It can amplify the flavor in a dessert. From that simple cupcake to a milkshake, the options are many.

More importantly, the idea opens the door to other cereal combinations. Just think about all the other popular cereal flavors that could combine with a classic Reese’s Peanut Butter Cup. What about Cocoa Puffs, Cookie Crisp, or even Cinnamon Toast Crunch.

For now, people will be counting down the days till Reese’s Big Cups with Reese’s Puffs cereal arrive in stores this November. That first bite might be the most epic food mashup and no one will be sorry for enjoying every morsel.