Wendy’s Peppermint Frosty continues the flavor innovation story

While the menu is full of Made To Crave offerings, the addition of the Wendy’s Peppermint Frosty has everyone feeling the holiday cheer. After the hugely successful Strawberry Frosty offering earlier this year, this new holiday influenced flavor might be the gift that fast food done right fans cannot resist.

When Wendy’s chooses to launch a new menu item, it is with much planning and thought. Although the culinary team always takes its consumer and their knowledge into consideration, the foundation that the quick service restaurant was built often guides their direction.

Thinking back to how the Frosty came to the Wendy’s menu, the now iconic dessert looked to fill a void. While some restaurants offered soft serve, hard packed ice cream, or even a milkshake, the Frosty looked to create a new dessert that hit the middle ground between all those textures.

By taking a familiar flavor and presenting it in an innovative way, Wendy’s set the standard for a dessert that always delivers a creamy, tasty treat. Whether eaten with a spoon, sipped with a straw, or dipped with fries, there is always a reason to enjoy a Frosty.

With the new Peppermint Frosty, the idea was to blend the familiar with a classic holiday taste. As John Li, Vice President of Culinary Innovation for the Wendy’s Company said, “It’s the classic thick and creamy Frosty that our fans crave with bursts of fresh peppermint – every sweet bite will put you in the holiday spirit.”

During a recent media call, Li mentioned that the warm, cooling effect that this flavor offers will make many people want to order it again and again. Given people’s love of the Frosty, it might become a new holiday tradition for years to come.

Since peppermint and chocolate are a classic combination, FoodSided asked if guests could ask for a half and half version. According to Li, the Wendy’s team members never say no, and the culinary team has even tried it in the test kitchen. This secret menu move might be the hit of the season.

As excitement builds for the November 15 launch of the Peppermint Frosty, there might be even more good news in 2023. Although Li would not reveal any specific details on the media call, he did allude to the idea that more Frosty flavors could be coming.

Although Wendy’s has had limited time offerings of a Birthday Cake Frosty, Bananas Foster Frosty and even a Pickle Frosty, many people can speculate what flavors could be in the pipeline. As many coffee drinkers love the Wendy’s specialty brew at breakfast, some can hope for a coffee Frosty in the future.

For now, the Wendy’s Peppermint Frosty is here for the holiday season. Plus, the Frosty Tags are back to add another layer of merriment that will last through 2023. Even if the weather outside could be a little frightful, a big spoonful of the new Wendy’s Peppermint Frosty is quite delightful.