Doritos Dips takes its iconic flavors out of bag for more snacking enjoyment

Over the years, Frito-Lay snacks have become more than just a singular, crunchy bite. From transforming those chips into flavorful recipes to proclaiming that obsession with the flavor via food fashion, there is no shortage of big snacking love. With the new Doritos Dips, those favorite flavors are coming out of the bag and are ready to pair with food of all types.

Certain flavors are iconic. Even just a crumb of that taste is instantly recognizable. While the classic interpretation of that food is always appreciated, many people want to think beyond the bag, snack bowl, or traditional bite. Frito-Lay has made that concept even easier.

The new Doritos Dips, available in Spicy Nacho and Cool Ranch, take the favorite snack in a new direction. While the launch includes a Big Dip Energy promotion with Keke Palmer, the dip concept needs to appeal to consumers. In many ways, these new dips should fly off store shelves.

Leslie Vesper, vice president of brand marketing, Frito-Lay said, “Doritos has always embraced the bold and we’ve encouraged our fans to do the same – from creating explosive new flavors to igniting fans to try new things. As Doritos disrupts the dip aisle with the release of DORITOS Dips, our goal is to deliver new and unexpected experiences to consumers. Whether paired with their favorite foods or our other Doritos product offerings, we hope DORITOS Dips help fans think outside the box, just like we’re thinking outside the chip bag with this innovation.”

Frito-Lay describes the Doritos Dip Spicy Nacho as a dip version of that iconic flavor. It does not stray far from the taste that people have known forever.

The Doritos Dip Cool Ranch is a little twist on the class. Since it is just inspired by the flavor, there are more spicy notes from jalapeno, but it is juxtaposed with the creamy ranch.

Thinking of these food offerings, the Cool Ranch is going to fly off store shelves. Since many people pair ranch and pizza, this offering brings a bolder flavor to the table. Just think of that pepperoni slice and this dip.

In many ways, this new food offering is about channeling that culinary creativity. While chips and dip might be a classic, dip does not stand alone. There are almost limitless food pairings waiting to be discovered. From getting people to eat more vegetables to a marinade for a boring chicken breast, it is time to put those dips to the test.

Truthfully, the person who can transform this dip into a sauce for a sushi might earn big points. Why shouldn’t there be a spicy cool ranch drizzle on a sushi roll?

For some more culinary inspiration, check out the Big Dip Energy video featuring Keke Palmer.

The new Doritos Dips will be available at various retailers and on Snacks.com. Prices may vary.

In honor of the new snack, think back to that 69 Boyz song and say it with everyone, “when I dip you dip we dip.” Who won’t be dipping with this new food?