Tate’s Cookie Bark stakes its claim to being the next level treat

Opening a package of the signature, thin-and-crispy cookies brings sweet satisfaction with that first bite. For over a decade, Tate’s Bake Shop has balanced deliciousness with food innovation. What started as a New York favorite treat has become a nationwide phenomenon. To kick off 2023, Tate’s Cookie Bark is taking the brand in a whole new direction.

The new offering, Tate’s Cookie Bark, transforms those crispy chocolate chip cookies with a chocolate drizzle. It is almost as if a candy bar and a cookie create the perfect combination.

As Lauren Sella, Chief Marketing Officer of Tate’s Bake Shop said, “At Tate’s Bake Shop, we pride ourselves on consistently delivering exciting and new offerings and with the debut of our Cookie Bark, we are providing a decadent, indulgent treat that transforms our signature, crispy Chocolate Chip Cookie into an entirely new experience. Tate’s Bake Shop’s chocolate chip cookie has become a renowned favorite – and now, Tate’s Cookie Bark is taking that same beloved cookie and offering it for a ‘next level’ treat.”

The Tate’s Cookie Bark is available in two flavors, Dark Chocolate with Sea Salt and Milk Chocolate with White Chocolate Drizzle. Looking at these two flavors, they seem to appeal to two different audiences. The Dark Chocolate with Sea Salt has a sophisticated slant. That salt note highlights the sweetness of the chocolate.

For the Milk Chocolate with White Chocolate Drizzle, the flavor tends to be sweeter, but not overly so. This treat would be delightful with a coffee for a mid-afternoon treat.

The new Cookie Bark seems to take the brand in a different innovation slant. While the seasonal flavors seemed to be bright, even zesty, the sweeter offering to kick of 2023 seems to show that indulgence is still on the table. It will be interesting to see if the brand expands this line to add a few more toppings to that chocolate. Could a nut and chocolate combination be offered in the future?

The Tate’s Cookie Bark has a suggested retail price of $6.49 for a 6-ounce pouch. The new dessert offering will arrive in stores and online in January 2023.