Many Goldfish fan favorite limited-edition flavors returning in 2023

Goldfish Frank's RedHot crackers return to kick off 2023, photo provided by Goldfish
Goldfish Frank's RedHot crackers return to kick off 2023, photo provided by Goldfish /
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The snack aisle is getting a big flavor boost to kick off 2023. Goldfish announced that it is bringing back the bold, spicy Limited-Edition Goldfish Frank’s RedHot crackers. The America’s number one hot sauce brand and the snack that smiles back are swimming together into the new year. As this flavorful option hits stores, what other Goldfish fan favorite limited-edition flavors will be returning this year?

According to a recent company announcement, the Limited-Edition Goldfish Frank’s Redhot crackers are back in stores and available online. When the brand first launched this flavor offering, it was hugely popular. It was both a response to what fans wanted and satisfied consumers’ cravings for bold, spicier food.

Re-launching this flavor prior to the end of the NFL football season is smart. Given that snacks take over the table leading up to and including the Big Game, it makes sense that popular snack brand would want to be part of the conversation.

Frank’s RedHot is a staple for those chicken wings, and many people want to enjoy it in other ways. While it helped boost Thanksgiving turkey’s flavor, it can be the snack savior, too.

Plus, these Goldfish crackers can be used in many ways. From mixing the bolder crackers with some pretzels and peanuts for a snack mix to taking the crumbs and repurposing them as a topping for macaroni and cheese, the uses are many.

While many people will be running to the stores to purchase a few bags of the Goldfish Frank’s RedHot crackers, the brand mentioned that other Goldfish fan favorite limited-edition flavors will be returning throughout 2023. In addition to the Frank’s RedHot flavor, Goldfish offered Jalapeño Popper, OLD BAY, and Dunkin’ Pumpkin Spice. Those flavors will reportedly come back to store shelves in 2023.

Although many people would like to see the limited-edition flavors come back, it will be interesting to see if new flavors will fill the shelves, too. Flavor innovation continues to drive consumer purchases. Even if the option is not expected, sometimes people long to try something new or innovative.

For now, the new year kicks off with some spice. Ready to grab that bag of Goldfish Frank’s RedHot crackers?