Most OREO OREO is the over the top cookie for the OREOVERSE
While OREO fans can debate whether it is tastier to dip, dunk, twist, or just enjoy that infamous sandwich cookie, one group cannot get enough of the creamy center. Although there has been “more stuf” options on the shelf, the newest offering from the iconic cookie brand goes bigger than ever. With the Most OREO OREO, there is extra sweet goodness in every bite. For the brand’s entry into the OREOVERSE, it is the meta treat that is definitely in another realm.
According to OREO, the new Most OREO OREO has a very unique offering. While there is more crème in between those two chocolate-flavored basecakes, the crème gets a flavor upgrade. For the first time ever, OREO pieces have been ground into the mix. The iconic cookies and crème flavor has been taken to a whole new level.
Thinking about this new sandwich cookie, it opens the door to even more flavor possibilities for the brand. While OREO has put popping candies and mixed other flavors into its crème, adding the cookie pieces could be a way to expand the line even further. Why couldn’t those golden OREOs get a classic cookie and crème center. The possibilities for expansion are many.
As part of this new offering, OREO is entering the Metaverse, specifically the OREOVERSE. With the help of Martha Stewart, this engaging experience adds another taste of playfulness.
According to Julia Rosenbloom, Senior Brand Manager, OREO, “We’re so excited to enter the metaverse! OREO is the cookie that begs to be played with and we love to create new opportunities for our fans to connect with each other and share that playful spirit. The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new OREOVERSE world.”
Since Martha Stewart always knows a good thing, she is joined by her gardener Ryan McCallister as they explore this digital world. Stewart said, “I am excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan there with me will make it all the more fun. The two of us have had our fair share of adventures over the last 10 years and have been able to navigate just about anything together, especially in the garden!”
The OREOVERSE will be available via Meta Horizon Worlds using their Meta Quest 2 or Meta Quest Pro headsets. The experience will feature various cookie themed games as well as the opportunity to win prizes.
The Most OREO OREO cookies will be available in stores starting on January 30, 2023. Check with retailers for availability of the limited time offering.