Heinz wants the Big Game to modernize because LVII Meanz 57

While the Lombardi Trophy is steeped in tradition and the celebrated ring goes to the champions, the Big Game numbering system can leave some people confused. Although the Roman gladiators might have proven their athletic prowess in the Coliseum, football fans might need a translator for those Roman numerals. For Heinz, it is time to call the Big Game what it really is because LVII Meanz 57.

During the Big Game, food brands find creative ways to put their products front and center. While some of the commercials have celebrities or funny gags, the ideas that are talked about long after the winning drive are the ones that resonate.

Although tradition and the Big Game go hand in hand, there are some concepts that could use a modern update. Even if grade school math class taught Roman numerals, few people remember them, let alone use them or remember the rule about subtracting the one to get a four or a nine with Roman numerals.

Last year, many people ranted on social media about the Roman numerals confusion. The commentary was more fiery than ghost pepper chicken wings on the menu. This year, Heinz is looking to provide a simpler solution.

As Alyssa Cicero, Brand Manager, HEINZ said, “The annual return of these impractical Roman numerals consistently leave fans vexed and perplexed. For over 100 years, HEINZ has been synonymous with the number 57, and this year, Big Game LVII is too. What better time for HEINZ to use its iconic and trademarked 57 to modernize this practice and clarify that ‘LVII Meanz 57?’ We know viewers across North America are invested in this, and we want to use our platform to elevate their frustrations.”

Ahead of the Big Game, Heinz encouraged everyone to raise their voice on the use of Roman numerals. Via the website, www.LVIIMeanz57.com, people can cast their votes. For voting in this poll, fans will have a chance to win one of the 300 limited edition bottles. In addition, fans can share their opinions via social media using #LVIIMeanz57.

Isn’t it time to make things clear? LVII Meanz 57 and it needs no translation.