SNICKERS Rockin’ Nut Road brings the taste and texture fans have been craving

SNICKERS Rockin’ Nut Road is back, photo provided by SNICKERS
SNICKERS Rockin’ Nut Road is back, photo provided by SNICKERS /

While the classic SNICKERS bar has helped wipe away that “hangry” feeling, sometimes candy fans prefer to have variety when that sweet craving hits. After many fans have been longing for its return, SNICKERS Rockin’ Nut Road is back.

For those who may not remember, SNICKERS Rockin’ Nut Road combines roasted almonds, marshmallow-flavored nougat, caramel and dark chocolate in a delicious treat. While many people had their reasons for enjoying this particular flavor combination, it hits that salty, sweet, and creamy note in a different way.

As Martin Terwilliger, Senior Director of Marketing, Mars Wrigley said, “At Mars, we are consumer obsessed. Fans have shared their love for SNICKERS Rockin’ Nut Road and called for the return of this delicious, one-of-a-kind flavor. There’s nothing like being able to excite our fans with the return of a product so many of them have requested. We are delighted to create moments of everyday happiness by bringing back SNICKERS Rockin’ Nut Road, a deeply satisfying treat, with the taste and texture only SNICKERS can provide.”

SNICKERS Rockin’ Nut Road
SNICKERS Rockin’ Nut Road is back, photo provided by SNICKERS /

The SNICKERS candy showcases two blossoming food trends. First, brands are listening to fans and bringing back favorite products. Even though companies may not want to have too many products in their line, the expansion to a classic flavor that fans request is an easy win. There is a built-in audience and it is a sure fire hit.

In addition, giving food fans what they want is smart for brands. It enhances loyalty and customers feel that their voice is being hard. When a consumer connects with a brand, they can gravitate toward that purchase over and over again.

Also, marshmallow flavors are having a moment. Whether it is the classic springtime treat transformed into a beverage or the love of the campfire classic, many people are drawn to the sweetness and simplicity of that marshmallow flavor. With this marshmallow nougat, candy fans could be craving that taste.

The SNICKERS Rockin’ Nut Road will hit store shelves this month. It will be sold in Single, Share Size, and Sharing Size Pack.