Peacock’s Bel-Air Season 2 partners with Simply Spiked

BEL-AIR -- Pictured: "Bel-Air" Key Art -- (Photo by: Peacock)
BEL-AIR -- Pictured: "Bel-Air" Key Art -- (Photo by: Peacock) /

As people turn into Bel-Air Season 2, the familiar characters will evolve their storylines in creative ways. Since many television viewers want to connect beyond the screen, the new in-show integrations will foster that idea. With the new Simply Spiked connection, it could become the perfect sipper while watching new episodes each Thursday on Peacock.

According to a recent media release, Simply Spiked is not only a first-time show partner but it will be featured in the storyline itself. Specifically, Hilary Banks, Will’s cousin, discovers her role in the influencer industry in Season 2. The beverage brand will be featured in that plot.

Although additional details have not been revealed regarding the integration, Joy Ghosh, Vice President of Marketing, Above Premium & FMBs at Molson Coors shared, “With Hillary’s meta storyline, we’ve found that both Coco Jones and her onscreen persona match the energy of the Simply Spiked brand in ways that complement each other. We can’t wait for fans to see what Simply Spiked and Hillary have up their sleeves this season.”

Thinking about the Simply Spiked lemonade, the flavor story of sweet and tart holds a multitude of possibilities. With four flavors within the line, the beverages can go from a leisurely day by the pool to a dinner party with friends. Even if everyone has their preference, the classic Simply Lemonade taste is always front and center.

Given that Simply leveraged other pop culture moments, like the recent mimosa trend, it is interesting that the Bel-Air Season 2 and Simply Spiked collaboration is the next step for the two brands. While the ready-to-drink market continues to shine, it is not as prevalent as on the screen. It might be time for the lagers to take a back seat and the beverage with real fruit juice head to the top of the conversation.

Be sure to watch Bel-Air Season 2 on Peacock to see how the Simply Spiked integration plays out both on and off the screen. And, why not pop open a can of Simply Spiked to enjoy while watching. Your favorite beverage just might be Hilary’s favorite flavor, too.