Hershey’s shines a light on all the ways SHE Bars celebrate women

Hershey's SHE Bars, photo provided by Hershey's
Hershey's SHE Bars, photo provided by Hershey's /

Sometimes a simple word can have a tremendous impact. Beyond the gesture of gratitude or even a comforting sentiment, the reality is that shining a light on others strengthens everyone’s commitment to strive for more. Through Hershey’s SHE Bars, gifting a sweet treat is more than just a moment of indulgence.

For the past several years, Hershey’s has celebrated Women’s History Month. Given that “she” is front and center in the iconic brand’s name, that classic chocolate bar becomes more than just a treat. It can be a connection, a spark, or even a way to bridge a gap.

With this year’s offering, Hershey’s has changed the packaging to include simple words that can inspire others to turn enjoying that classic chocolate candy into something more. Whether it is a way to brighten someone’s day or a simple way to give back, there are many “SHEs” who make the world a brighter place.

Hershey's SHE Bars
Hershey’s SHE Bars, photo provided by Hershey’s /

As Katie DeCapria, brand manager, Hershey’s said, “We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month. This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day. We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life.”

Sometimes the adjectives people use to describe themselves might not have the best connotations. It is time to flip the script and ditch the sentiments that do not lift people up. If the food world can change labeling to avoid negativity, it is time for people to do the same in their everyday life.

Whether these Hershey’s SHE bars are given to others or bought for yourself, the words on the package are visual reminder that women can, do, and will have more than they can imagine. Whether it is strength to tackle a difficult task or courage to conqueror a boundary, everything is possible. And, the reward for accomplishing those items is as sweet as that favorite candy.

The limited edition Hershey’s SHE bars are available in four unique wrappers. There is both a standard size bar and a XL bar available.

It is time to run towards something instead of away. Remind the women in your life that they are brave, powerful, strong, ambitious, fierce, loyal, and a multitude of other adjectives. More importantly, there is no ceiling on what they can accomplish.