Bud Light Seltzer Sangria Splash Variety Pack bursts all those misconceptions

Bud Light Seltzer Sangria Splash, photo provided by Bud Light Seltzer
Bud Light Seltzer Sangria Splash, photo provided by Bud Light Seltzer /

While there is always a place for a light lager, some people would prefer for the beer to stay in the cooler. Whether is it a thirst for a fruit flavor or a preference for something more carbonated, another refreshing alcoholic beverage needs to be within reach. With the new Bud Light Seltzer Sangria Splash Variety Pack, the iconic beverage brand is ready to burst those misconceptions one can at a time.

When Bud Light Seltzer came to the beverage market, it looked to make waves. Although there were other hard seltzer brands, Budweiser is an icon. Everyone appreciated that the beverage would be more than just another fizzy drink. From bold flavors to creative campaigns, Bud Light Seltzer always makes a splash.

Although many people have embraced the Bud Light Seltzer drinking experience, some people are hazy on the beverage category. Although name recognition can be good, it can have some people wondering if that hard seltzer is a fruit flavored beer. It is time to put that misconception to rest.

As Steve Wolf, Vice President of Marketing for Bud Light Extensions, “Since our inception, Bud Light Seltzer has always been about bringing new, bold, and delicious hard seltzer flavors to market, BUT due to our Bud Light name people still think there is beer in our great tasting seltzer; 54% of people to be exact. That’s why our new campaign makes it crystal clear – Bud Light Seltzer is ‘100% Hard Seltzer, 0% Beer.’ When people try Bud Light Seltzer, they instantly fall in love with it and our hope is that our new campaign will encourage more 21+ consumers to give us a try, especially our new limited-edition Sangria Splash variety pack.”

What are the flavors of the Bud Light Seltzer Sangria Splash Variety Pack?

The newest limited-edition offering to join the Bud Light Seltzer line takes the popular warm weather beverage, sangria, and gives it a hard seltzer twist. Given that sangria is both popular and versatile, it allows Bud Light Seltzer to have unique option in the variety pack. Plus, each beverage is made with real fruit juice which offers that clean, crisp flavor.

Bud Light Seltzer Sangria Splash
Bud Light Seltzer Sangria Splash, photo provided by Bud Light Seltzer /

The four flavors are Red Sangria Style, White Sangria Style, Rose Sangria Style, and Tropical Sangria Style. For sangria fans, the references to the flavors are apparent.

The Red Sangria focuses on berry and cranberry notes. That combination of sweet and tart makes it delightful on a warm day. While the berry is more apparent, it is not too sweet.

The White Sangria Style brings the stone fruit flavors front and center. Peach is the most dominate flavor and it feels like the perfect sipper for a backyard barbecue.

The Rose Sangria Style has some nuanced florals, but nothing too overt. Similar to how a great rose balances fruits and florals, this flavor is definitely an all-day sipper.

Lastly, the Tropical Sangria is the boldest flavor of the four. Combining mango and citrus, it feels like a beach getaway in a can. Although it cannot guarantee that warm ocean breeze, it could bring a wave of relaxation.

Although these Bud Light Seltzer flavors can be enjoyed straight from the slim can, consider pouring some over ice with some fruit, similar to how a sangria is typically served. For a more impressive serving option, freeze some fruit pieces in an ice cube or use a shaped mold to create a fun frozen floater.

The new Bud Light Seltzer Sangria Splash Variety Pack is sold in a 12-pack. Each serving has two grams of sugar, 110 calories, and contains 5% ABV. Check with local retailers for pricing and availability.