Hershey’s Kisses Milklicious are a creamy chocolate delight

For many people, getting a Hershey’s Kiss is more than just enjoying another sweet treat. It is a sharing moment. It is time spent together and creating memories. Even before the candy is unwrapped, the anticipation for the flavor, enjoyment, and happiness grows. With the newest permanent flavor to join the line, Hershey’s Kisses Milklicious brings together not only the classic candy but a reference to a classic childhood treat.

Food and memories are often tied together. That first taste can spark a feeling. While kids might see that glass of chocolate milk as a treat, adults can think back to that childhood simplicity and smile. It might not seem like a lot, but it is special.

With the new Hershey’s Kisses Milklicious, the iconic chocolate brand is looking to bring those sweet memories of enjoying a glass of chocolate milk to the candy. Although there is no straw needed, the classic Kiss has been transformed with a new creamy center. The smoothness is almost swoon worthy.

According to Katie DeCapria, brand manager at The Hershey Company, “Inspired by the special tastes of childhood, Hershey’s KISSES Milklicious candies feature a rich and creamy chocolate milk filling that is guaranteed to add a bit of delight to any time of day, and unlock fond memories of drinking chocolate milk for the whole family. We’re excited to bring KISSES brand fans the chance to enjoy a filled product variation year-round.”

While Hershey’s has offered limited time, seasonal Kisses with various centers, this candy is the first time a creamy center has been introduced. Both the flavor and visual contrast were intentional from the brand. It is meant to be an overall eating experience.

Although the flavor is milk chocolate forward, it is the creamy texture that feels different. While many people will enjoy these treats on their own, the new texture opens many possibilities with baking. From those iconic Blossom cookies to even using them inside a cake, cooks will want to experiment with this new flavor.

Given that the Hershey’s Kisses Milklicious is part of the permanent collection, it will be interesting to see how the brand leverages this concept. During a recent media call, a Hershey’s representative admitted that the potential for future flavors is there, but there was nothing to be announced at this time.

For now, The new Hershey’s Kisses Milklicious is available in stores now. Check with local retailers for availability.