Batter up – Kentucky Fried Chicken Nuggets starts a QSR nugget war

While the chicken sandwich wars might have come to a truce, another food war seems to be brewing. With Kentucky Fried Chicken Nuggets coming to restaurants nationwide on March 27, the quick service restaurant nugget war might be the next food battle.

Many people have wondered why the iconic fried chicken restaurant did not have chicken nuggets on its menu. While that food item might be a staple on kids menus, the reality is that not all nuggets are gems. From soggy breading to lacking flavor, that choice might be passed over because it is mediocre.

Kentucky Fried Chicken wants to change that narrative and increase people’s expectations when it comes to chicken nuggets. According to Nick Chavez, CMO, KFC U.S.“ As the original fried chicken experts, we’re introducing a chicken nugget made the way only KFC can – hand-breaded with our distinctive Original Recipe of 11 herbs and spices. Simply put, you’ve never had chicken nuggets like these – they’re the chicken nugget America deserves, and worth the wait. Now that’s Finger Lickin’ Good!”

Just like the iconic fried chicken, these nuggets are hand-breaded with the Original Recipe of 11 herbs and spices. Surrounding 100% white meat, the contrast in flavors and textures is what makes this chicken different. Perfectly juicy on the inside and crunchy on the outside, that first bite will instantly bring smiles all around.

Although not necessarily part of the launch, it will be interesting to see how the various dipping sauces pair with these nuggets. While many people love ranch or barbecue, these nuggets with their crispy texture could take a page from brunch. Why not pair the nuggets with some hot honey for a boost of flavor. Or, for another twist, consider some chili crunch as a topping.

While kids might like their food to have a particular shape or there can be a time and place for themed food, the reality is most people want flavor. Bland is boring. In the crowded quick service restaurant space, consumers want eating satisfaction. Even though convenience is a priority, no one wants to just consume any food. There is a reason why people have cravings. If flavor was not a consideration, everyone would eat water crackers.

The new Kentucky Fried Chicken Nuggets come to restaurants on March 27. They will be sold in a 5-, 8-, 12- or 36-pieces. While prices may vary, the suggested starting price is $3.49. Combos may be available.