Stella Artois raises a glass to spirited dinner time conversations

For many people, the dinner table is more than just a place to just eat. The conversation around the food is as nourishing as the feast. Stella Artois is celebrating that connection around the table with a new campaign.

Stella Artois has leveraged the concept, “Make Time for the Life Artois.” In some ways, that sentiment is all encompassing. While there can be moments just enjoying a beer to a rousing gathering with friends, the beverage is the catalyst to spark conversations.

According to Marcela Garcia, Vice President of Marketing for Stella Artois, “For ages, dinner served as a time for gathering and connection, and now we have grown accustomed to eating alone. In a world where we strive for connection, Stella Artois’ role as a brand to authentically bring people together over dinner is more relevant than ever. Throughout the course of the year, we’ll leverage the power of Stella Artois to create meaningful connections over dinner and around casual meals to become a mealtime staple.”

While some people can think of a dinner table at home or at a restaurant, it does not have to be a physical table. It is about the gathering of people. That moment can be around a picnic blanket, a towel on the beach or even just standing in the driveway. It is about savoring the good times and being willing to express yourself.

As part of this campaign, Stella Artois is joining forces with Yelp, Instacart, and Uber Eats. Some of the offerings include:

Instacart is hosting a Let’s Do Dinner hub. This landing page celebrates a weeknight meal with a refreshing beer. It shows that a gathering does not have to be elaborate, it just has to be people coming together.

Yelp has partnered with Stella to help buy a round. By making a reservation via Yelp, consumers are eligible to get a round on Stella. The idea is to discover some restaurants, make a reservation, and enjoy a meal together.

With Uber Eats, Stella is giving away Uber Eats gift cards. For those who prefer to have dinner delivered, this offering puts food on the table, beer in the glass, and saves a comfy spot on the couch.

No matter the situation, a great beverage, a good meal, and spirited conversation is always a memorable time.