Kellogg’s ICEE Cereal brings the sweet, chilly flavor to the bowl

On a warm sunny day, there is nothing more refreshing than an ice-cold drink. While the temperature brings a wave of coolness, it is the flavor that has people taking another sip. That touch of sweetness brings smiles all around. With the new Kellogg’s ICEE Cereal, the bowl is getting a little chilly but the flavor is sweet as ever.

While some people think that cereal must fit into a certain category, the reality is that the bowl holds tons of flavor creativity. Through brand collaborations, that spoonful is not only tasty but also fun. When food can bring a smile even before that first bite, it is a win all around.

Natalie Peterson, Vice President of Marketing at The ICEE Company said, “Consumers today say they want to feel like a kid again, and there’s no better way to ‘Let the Kid Out’ than digging into a bowl of ICEE branded cereal. This fun combination is just right for anyone who wants to feel like a kid. First one to the box wins!”

With the new Kellogg’s ICEE Cereal, the excitement builds when the cereal is poured into the bowl. The fruity, sweet aroma hits. It captures that iconic ICEE flavor that everyone knows.

As the milk hits the bowl, the anticipation for the first bite grows. It is sweet, fruity, and a little chilly. That “coolness” is both perception and fun. This cereal brings that childlike whimsy to the eating experience.

According to Laura Newman, Senior Director of Brand Marketing at Kellogg Company, “Kellogg’s is excited about our first-ever collaboration with ICEE that delivers a ‘cool’ and delicious new cereal to excite your senses. Nothing helps beat the heat like a cold, refreshing ICEE, and now fans can discover all the fun of ICEE at the breakfast table just in time for summer.”

While ICEE and summer go hand in hand, this cereal is more than just another bowl of sweetness. Granted, the red and blue colors are vibrant and the cereal’s cooling effect feeling is fun, it is a cereal that lends itself to a little extra culinary creativity.

For example, cereal and milkshakes are a favorite combination. Add a few handfuls of this Kellogg’s ICEE cereal to the mix to boost not only the color but the flavor. One note of caution, blend the milkshake first and just fold in the cereal pieces. Otherwise, it can get a little jumbled.

Another fun treat is to use the cereal as a topping on a simple vanilla cake. Instead of confetti, consider taking a simple white iced cake and add the ICEE cereal. It can be made into a pattern or just added haphazardly. The fruity flavors with the simple cake make for a delightful combination. It might be a new take on that red, white and blue cake for summer holidays.

The new Kellogg’s ICEE Cereal is available at various retailers. The suggested retail is $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box.