Kraft Mac and Cheese Deluxe Frozen makes comfort food even more convenient

Sometimes there is nothing more satisfying than a bowl of macaroni and cheese. The cheesy sauce with pasta might be simple, but it always brings a smile. While there will always be a place for that blue box on the pantry shelf, cooking on the stove might not always be convenient. With the new Kraft Mac and Cheese Deluxe Frozen, that favorite comfort food is ready in mere minutes.

Over the past several years, brands have looked to expand their classic offerings. While the new flavors often get the most fanfare, it is the varied packaging that can reach more consumers. Being able to have a favorite food cooked in the microwave, stove, or oven ensures that every option is covered.

Kraft Macaroni and Cheese shared research stating that consumers are continuing to crave the favorite comfort foods. While people want these dishes, they are looking at frozen foods to bring the convenience. Times have changed where consumers no longer have the time or the desire to stand in front of the stove.

With the new Kraft Mac and Cheese Deluxe Frozen, the classic comfort food heads to the freezer aisle. Although many people’s first “cooked” food to master was that blue box, busy schedules seek products that are more convenient. The single serve option will be available in two flavors, Original Cheddar and Four Cheese.

According to Rachel Drof, Director of Brand Communications, KRAFT Mac & Cheese, “At KRAFT Mac & Cheese, we believe in the positive power of comfort. As we look to create new offerings, we lead with comfort as our north star. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.”

Looking at the new Kraft Mac and Cheese Deluxe Frozen, it seeks to capture that homestyle feel. The sauce is creamy and has a cheddar cheese topping. It might not be grandma’s recipe, but it is quite good.

Having two flavors in the line is smart.  It offers both variety and flavor preference. Also, consumers can customize this food offering. Whether it is a handle of bread crumbs to offer some texture or a sprinkling of hot sauce to bring the heat, there are plenty of options to personalize the Deluxified experience.

Plus, there is no need to dirty extra dishes. While making macaroni and cheese on a stove is relatively simple, sometimes no one wants to have an extra chore after dinner.

To celebrate the new Kraft Mac and Cheese Deluxe Frozen, Kraft is launching a special Frozen (A)isle Sweater to keep everyone warm and cozy while shopping, on the couch, or wherever a little comfort is needed. The special sweater is available on Amazon for $19.99

The new Kraft Mac and Cheese Deluxe Frozen is available at major retailers nationwide. Check with stores for availability and pricing.