Kellogg’s Raisin Bran Maple Flavor brings the flavors in the cereal bowl

Kellogg's Raisin Bran Maple is here, photo provided by Kellogg's
Kellogg's Raisin Bran Maple is here, photo provided by Kellogg's /

A breakfast favorite, Raisin Bran has always been part of the conversation. While the raisins offer that sweetness, the bran flakes make people feel good about the serving. That type of balanced eating makes people want to enjoy another serving. With the new Kellogg’s Raisin Bran Maple Flavor, consumers have another option to pour for the morning meal.

Recently, several Kellogg’s cereals have evolved their flavors. While some iconic cereal characters have collaborated with pop culture moments, the reality is that people look to that familiar box to deliver what they expect. A great tasting cereal, just with a little twist.

The Kellogg’s Raisin Bran Maple Flavor does just that. The plump juicy raisins are front and center in the bowl. But, the bran flake have a different touch of sweetness. It does not lose its essence, but it is different.

According to Sadie Garcia, director of brand marketing at Kellogg Company, “At Kellogg, we always strive to provide innovative and wholesome experiences for our fans. Our new Kellogg’s Raisin Bran Maple Flavor is a testament to this commitment, combining the delicious taste of maple with the satisfying goodness of fiber plus the key nutrients needed to support our cereal lovers’ lifestyles to deliver a sweet, yet nutritious twist to the classic cereal fans know and love.”

Kellogg's Raisin Bran Maple
Kellogg’s Raisin Bran Maple is here, photo provided by Kellogg’s /

Many people are drawn to Raisin Bran because it hits that blend of feeling sweet yet having a healthy eating slant. From the fiber from the bran flakes to the fruit from the raisins, it makes the cereal bowl inviting yet it has substance.

By using maple there is a hint of nuanced flavor. Maple has that sweetness, but it is a little more subtle. When combined with the bran and raisins, it is a lovely spoonful. In some ways, it makes the case for swapping maple for just another spoonful of sugar.

Kellogg’s Raisin Bran Maple Flavor contains “100% daily value of 10 essential vitamins and minerals, 5 grams of fiber and 16 grams of whole grains per serving.” It is available at various retailers now, with a suggested retail price of $4.99 for a 15.2-ounce box and $5.99 for a 21.6-ounce box.