ALDI reveals the 2023 Fan Favorites food trend that has people filling their carts

ALDI 2023 Fan Favorites, photo provided by ALDI
ALDI 2023 Fan Favorites, photo provided by ALDI /

Every week shoppers fill their carts with the best ALDI Finds. Many people appreciate the food savings. More importantly, people go back for their favorite brands and products. The blend of new offerings with classics ensures that there is no shortage of options in the refrigerator. For the fifth year, the ALDI 2023 Fan Favorites feature some new offerings and some classics. More importantly, the lists prove that food trends are influencing people’s purchases.

ALDI shoppers are familiar with certain favorite brands. From the freezer to the wine aisle, there are items that people grab during every shop. From that Mama Cozzi’s pizza to its wine selection, the cost-effective food store allows consumers to splurge on that extra item beyond the shopping list.

When ALDI added its Fan Favorites survey five years ago, the company allowed its loyal customers to share some insight on their must have items. Although opinions vary, the lists offer insight not only into shoppers’ preferences but also food trends’ impact. No one had thought of food tok when this concept started now it is a major influence on what people purchase.

As Scott Patton, Vice President of National Buying said, “Our loyal shoppers are always vocal about their love for ALDI products and over 70,000 of them sang praises in this year’s Fan Favorites survey. Their feedback is invaluable, which is why we were excited to introduce new survey categories inspired by our fans’ interests, including ‘TikTok Made Me Buy It’ among others.”

ALDI reveals the 2023 Fan Favorites food trend
ALDI 2023 Fan Favorites, photo provided by ALDI /

ALDI 2023 Fan Favorites revealed

  • TikTok Made Me Buy It: Friendly Farms Cottage Cheese
  • Rookie of the Year: Friendly Farms Low Sugar Greek Yogurt
  • Ready When You Are: Mama Cozzi’s Pizza Kitchen Take and Bake Deli Pizza
  • Snacks For Everyone: Happy Farms String Cheese
  • Cream Of the Crop: Avocados
  • On The Lighter Side: Simply Nature Avocado Oil
  • Protein Pick: Kirkwood Fresh Chicken
  • What A Deal: Clancy’s Kettle Chips
  • Great Catch: Fresh Atlantic Salmon with Mediterranean Herb
  • Raise A Glass: Belletti Sparkling Moscato Rose
  • Choose Your Cheese: Emporium Selection Fresh Mozzarella
  • Sweet Tooth Satisfaction: Specially Selected Ice Cream
  • Sauce on the Side: Specially Selected Vinaigrette Dressings

While this list is quite expansive, a bigger takeaway from this year’s results is the influence of the food tok. From cottage cheese to Greek yogurt, many people are turning to those hacks, trends, or unusual ingredient combinations. It might not be their favorite dish to make, but it appears that no one wants to be left out in the cold having never tasted that buzzy dish.

ALDI 2023 Fan Favorites Food Tik Tok trend
ALDI 2023 Fan Favorites Food Tik Tok trend, photo provided by ALDI /

The most surprising result from the 2023 Fan Favorites list was Happy Farms String Cheese rankings. Earning the highest praise across the entire survey, it seems that string cheese is having a moment. Whether it is an easy snack, school lunch, or something else, it seems that string cheese might be a staple like milk or bread.

Now that the ALDI 2023 Fan Favorites have been revealed, the question is raised about what will top next year’s list. It might be time to scroll those socials for the next food item to add to the cart.

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