Norwegian Cruise Line Viva looks to celebrate a vibrant on-board experience

Norwegian Viva, photo provided by Norwegian Cruise Lines
Norwegian Viva, photo provided by Norwegian Cruise Lines /

As more details emerge about the new Norwegian Cruise Line Viva ship, a nod to its inaugural season’s ports seem to flavor the ship’s experiences. The second ship in the NCL Prima Class, guests can expect an elevated experience from the moment they step on board. For cruise travelers, the time to live it up is now.

When NCL launched its Prima Class, the cruise industry leader created a curated experience. From the well-appointed rooms to the world class artwork, every aspect of the ship is a feast for the eyes. Although the ports of call have adventures waiting, the ship, itself, has its own intricacies to explore.

With the new Norwegian Cruise Line Viva, the idea of “Live It Up” is woven in the experience. As seen in a recent event in Puerto Rico, the ship’s home base will influence part of the vibe. Prima might have sought to be the first, Viva looks to enjoy every moment to its fullest.

One special aspect showcased at the Puerto Rican event was a new sustainable cocktail form the Metropolitan Bar. Created by Gabe Orta of Bar Lab, El Padrino will add more depth of flavor to the signature cocktail list. By adding to the cocktail menu, the NCL bar program further emphasizes the importance of sustainability within its brand.

The cocktail connection is one of several connections to the Puerto Rican culture. Previously, NCL announced that the ship’s godfather would be Luis Fonsi. The GRAMMY nominated, and five-time Latin GRAMMY winning singer, songwriter, musician, and producer might have soared to the top of the charts, but this role will have him hitting the waves. Whether or not NCL Viva will have a nod to Despacito or one of his other hits remains to be seen.

As more details are revealed about NCL Viva, it will be interesting to see how the Puerto Rican culture is woven into the overall food and travel experience. From brewing a cup of Puerto Rican coffee to maybe serving some mofongo in the Food Republic, there are plenty of ways to bring a taste of the island no matter where NCL Viva travels.

Given the surge in popularity in cruising, brands need to find a way to make the experience inclusive but also innovative. Even though some guests might want that taste of familiar while at sea, there is a need to bring something new to the conversation. While there have been many French, Mexican, or Asian restaurants on board, a Latin focused option would be innovative. Given the interest in Peruvian, Colombia, and Brazilian cuisine, the NCL food hall is a great way to bring a taste of different locales.

In addition, the cocktail space can also offer that cultural connection. From a Puerto Rican rum to a Peruvian Pisco, there are plenty of ways to travel the world through food and beverage.

Norwegian Cruise Line Viva is part of the brand’s Prima Class. It features a wide array of dining options, activities, including its signature racetrack at sea, and a variety of world class entertainment. The ship is currently in Mediterranean and will head to the Carribean in at the end of 2023.

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