Candy and the gaming world are sweet pairings. Embracing its colorful side, the Trolli Sour Brite Squad is ready to put their skills to the test. Is your team prepared for the next PUBG: BATTLEGROUNDS game?
Over the years, Trolli has celebrated its weirdly awesome connection to the pop culture collective. The partnership with a big NBA basketball fan was a slam dunk for the candy company. The same can be said for movie characters collaborations and other special events.
While food brands are always looking for a way to connect fans of their products with current events, the gaming world has seen a surge in these crossovers. From seeing players with a bag in their hand during that streaming event to people enjoying a treat while leveling up to the next challenge, the favorite confection is part of the overall experience.
Speaking to this new offering, Hope Hruska, Brand Manager for Trolli said, “More than 50 percent of Trolli consumers identify as avid gamers, so we know that our Trolli brand is closely connected to the culture. We’re always looking for unexpected ways to show up for the gaming community which is why we’re excited to merge Trolli’s neon brite world with PUBG: BATTLEGROUNDS and bring to life iconic elements of the game that gamers have never seen before.”
With the PUBG: BATTLEGROUNDS partnership, the Trolli Sour Brite Squad looks to shine brightly with special packaging and exclusive in-game content. First, Trolli will be offering four-limited edition packs. In each one, there will be four Trolli character skins. Fashioned to look like the infamous Trolli worms, the skins help to unite that Sour Brite Squad.
In addition, Trolli will have a presence at PAX West. Gaming personality Hew Moran will be showcasing the Trolli x PUBG skins as part of the brand’s presence.
During the gaming convention, Trolli will be hosting a real-life scavenger hunt. Throughout Seattle, life-sized Trolli-themed PUBG crates will be waiting to be discovered. The special items will have QR codes that unlock more Trolli skins.
For anyone who is excited to get their first taste of the Trolli x PUBG candy packs, the special offerings are available in stores now. Check with retailers for availability and pricing. After all, a place on the Trolli Sour Brite Squad is waiting to be claimed.