The Hellmann’s Award celebrates MVP game day recipes

Hellmann’s Award to be awarded to the best tailgating recipe, photo provided by Hellmann's
Hellmann’s Award to be awarded to the best tailgating recipe, photo provided by Hellmann's /

The college football competition is fierce and the new Hellmann’s Award celebrates the most flavorful accomplishments. While the play on the gridiron gets the crowd cheering, only a select few can appreciate that on the field excellence. For those who watch from afar, the tailgate food is where they earn praise. Who has the MVP game day recipe?

Mayonnaise and football might be more connected than what people realize. For Will Levis, it might be his secret ingredient to his success. The quarterback has never shied away from his love of mayonnaise.

But, he is not alone. Other football stars are ready and waiting to earn their place in mayonnaise infamy. This latest award to join the college football landscape is the Hellmann’s Mayonnaise Award. Set to crown the best tailgate recipe that proves mayonnaise is the best, most versatile, and delicious ingredient, several college football players are ready to put their dishes to the vote.

According to Chris Symmes, Marketing Director, Dressings & Condiments at Unilever Nutrition North America, “The Hellmann’s Award is a one-of-a-kind recognition that fuses culinary creativity with the competitive spirit of college football and will showcase how Hellmann’s is the ultimate ingredient MVP for game day and everyday recipes. On the heels of our Will Levis lifetime supply contract, we’re blitzing football season head-on and championing flavor as the official mayonnaise of these top universities. May the most delicious recipe win!”

The competing players include: University of Alabama cornerback Terrion Arnold, University of Arkansas running back Raheim Sanders and Texas A&M University quarterback Conner Weigman. Through September 28, fans can vote for each of the player’s Instagram videos.

In addition, Hellmann’s Mayonnaise has become the ‘Official Mayonnaise’ of the University of Alabama, University of Arkansas, University of Florida, University of Georgia, University of Texas, and Texas A&M University. With the multi-year partnership in place, it will be interesting to see how the connection impacts the tailgating space and/or other food related offerings. As the season heats up, there should be plenty of opportunities to showcase the ingredient. Maybe there could even be a way for alumni and fans to join the conversation with their favorite mayonnaise forward dishes.

Who will earn the Hellmann’s Award? It might not be the oldest college football trophy, but it is the one that has the most flavor.

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