From pre-game hydration to post-workout recovery, BODYARMOR and its line of beverages quench any and every thirst. While people grab that bottle off the shelf, others prefer to have an option in their bag, car, or wherever they need it. The new BODYARMOR Flash I.V. Hydration Boosters are the simple solution that consumers want.
Recently, BODYARMOR launched its Flash I.V. rehydration beverage. The offering filled a gap in the beverage brand’s robust line. While there were always plenty of flavors across the traditional and lower calorie options, these thirst quenchers are only part of the story. From the athlete to the person working in the elements, the additional electrolytes in the rehydration beverage gets them back on track and feeling energized.
While those square bottles stood out on the shelf, some people prefer a grab and go option. Whether it is re-filling that favorite water bottle or having a little pick-me up in their gym bag, the convenience factor is a necessary component of people’s lives. The newest BODYARMOR offering plays into that mindset.
Speaking to the new offering, VP Innovation, Strategy + Chief of Staff, Sabrina Niland said, “At BODYARMOR, we’re always listening to our consumers and looking for new, innovative ways to provide them with the best in hydration. We’ve seen how prominent hydration boosters have become within the beverage space, so we couldn’t be more excited to get our BODYARMOR Flash I.V. Hydration Boosters into market and see the impact it’s going to have for anyone looking for customizable, on-the-go hydration with zero sugar.”
Two aspects of this new beverage offering are important to consumers. First, the zero-sugar status ensures that people get the electrolyte boost without the added calories. No one wants undo all that effort by gulping unnecessary sugar.
BODYARMOR has found a way to ensure that the flavor is still what people want without the items that they do not need. Turning the rehydration beverage into a dessert is not a viable option. The zero-sugar status has become a necessary component in the recovery beverage space.
Second, this offering appeals to people’s busy lifestyles. Throughout the food space, brands are adapting their products to this mindset. If the product is not easy to use, people will choose the one that is. To stay in the consumers’ hands, brands need to adapt.
The new BODYARMOR Flash I.V. Hydration Boosters are available in four flavors, Tropical Punch, Cucumber Lime, Grape, Strawberry Kiwi, and all-new Lemon Lime. They are sold in compact single-serve, 6-pack, and 15-pack offerings. Check with retailers for availability and pricing.