While the quick service restaurant has been favorite choice for vegetarians, the Taco Bell Vegan Nacho Sauce changes the food conversation. Included in the 10th version of the brand’s Nacho Fries, the ingredient gives another audience a taste of the popular menu item.
With the Taco Bell Vegan Nacho Sauce, it is the first time that the brand has launched a national vegan menu item. According to the company, 23% of products sold in 2022 are vegetarian options. It showcases not only the popularity of vegetarian and vegan choices but also the need for brands to make these choices a priority. Even though many people have found ways to customize their orders, it is a significant statement from the quick service restaurant.
Speaking to this menu launch, Liz Matthews, Global Chief Food Innovation Officer at Taco Bell said, “We’re thrilled to reintroduce Nacho Fries, now with a larger-than-life flair, and our beloved Vegan Nacho Sauce. This sauce, born from the success of our Vegan Crunchwrap, represents Taco Bell’s commitment to providing delicious, craveable food for a variety of lifestyles – whether you’re vegan, flexitarian or want to try something new, there’s a place for you at our table.“
While this menu addition celebrates the Nacho Fries 10th return, it seems that this announcement might be just one of Taco Bell events. Everyone will have to wait and see what is next for the food brand.
The Taco Bell Vegan Nacho Sauce will hit menus on October 12. It will be available in both regular and large size.
As part of this announcement, Taco Bell shared that it added a large Nacho Fries option. While the beloved side dish satisfied many, the larger size is for the heartier appetite or for the person that prefers Nacho Fries as a meal.
Adding the larger size seems to lean into the food trend that fries are more than just another side dish. Other quick service restaurants have used their fries offerings to pair with new menu items. It has been a sales driver.
While the Nacho Fries have a cult following, the larger size could give a glimpse of potentially turning that menu item into something more. Given that customization is key to the Taco Bell menu, could there be a way to customize those Nacho Fries into a complete meal?
The large Nacho Fries are available now. The suggested retail price is $2.99.