Hard Rock Messi Kids Menu gives the whole family a bite of greatness

Hard Rock International and global brand ambassador, Leo Messi, announce their first-ever Messi menu for kids, “The Hard Rock Messi Kids Menu,” with help from Seminole Tribe of Florida and local South Florida community kids during the launch event at DRV PNK Stadium on October 2. (AJ Shorter / Hard Rock International)
Hard Rock International and global brand ambassador, Leo Messi, announce their first-ever Messi menu for kids, “The Hard Rock Messi Kids Menu,” with help from Seminole Tribe of Florida and local South Florida community kids during the launch event at DRV PNK Stadium on October 2. (AJ Shorter / Hard Rock International) /
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Messi fever has taken over the conversation. While the legendary soccer player is a leader on the pitch, his influence extends beyond those 90 minutes of play. With the new Hard Rock Messi Kids Menu, everyone can get a taste of greatness.

Hard Rock Café has partnered with Messi on several menu items. The limited time offerings were more than just a name on a dish. One was inspired by the player’s favorite food. It may not transfer Messi’s soccer prowess, but it does offer a connection.

With the new Hard Rock Messi Kids Menu, everyone can enjoy a flavorful meal and maybe spark a conversation about the game, togetherness, or just a laugh or two. At a special kick-off event in Miami, Messi joined kids and friends to showcase the new food choices.

Messi said, “As a father of three, I have always had a special connection with kids. Now with my partners at Hard Rock, we will kick-off the new kids menu, offering families a variety of tasty meals and a fun dining experience.”

Hard Rock Messi Kids Menu
Hard Rock International and global brand ambassador, Leo Messi, announce their first-ever Messi menu for kids, “The Hard Rock Messi Kids Menu,” with help from Seminole Tribe of Florida and local South Florida community kids during the launch event at DRV PNK Stadium on October 2. (AJ Shorter / Hard Rock International) /

The Hard Rock Messi Kids Menu features Messi X Burger, the Messi Golden Chicken Sandwich, and other kid-friendly options like Bacon Cheeseburger, Hot Dog, Chicken Fingers, Mac & Cheese, Chicken Breast, Twisted ‘N’ Tasty Cavatappi Pasta or Kid’s Salad Chillin’ with Chicken. Each meal is served with a complimentary mini golden soccer ball. While it might not be exactly the same as another golden soccer trophy, it does make everyone feel like a winner at the table.

The expansion of the Hard Rock and Messi partnership is smart for the restaurant and resort brand. While the company has leveraged its musical connection, it appreciates that being relevant in the pop culture climate is vital to bring people both back to the table and to the table for the first time. Although the Messi jersey might not overshadow that Jimmy Hendrix guitar or Prince purple jumpsuit, it is a part of the zeitgeist.

Given that the Hard Rock Messi Kids Menu is another chapter in the partnership, it will be interesting to see how his Miami connection could be seen in upcoming menu items. Everyone has seen Messi exploring his new city. Although there might not be a “sub” on the menu, there could be some influence of Cuban flavors.

For now, everyone can get a taste of the Hard Rock Messi Kids Menu. It is available Hard Rock Cafes and select Hard Rock Hotels & Casinos worldwide.

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