Whether it is called fancy, bougie, or just great tasting, the new Popeyes Spicy TRUFF Chicken Sandwich has everyone running to get that first food order. Put that pinkie out and embrace the elevated taste because this chicken sandwich is too good to pass up.
Popeyes is the quick service restaurant that started the chicken sandwich wars. Many people can think back to the long lines and sold out signs when that first sandwich was released.
That initial offering was followed by others. While blackened flavors and other food choices sparked an interest, nothing really ever took the shine off that original Popeyes chicken sandwich.
With the new Popeyes Spicy TRUFF Chicken Sandwich, the flavor has a little more sparkle, boldness, and flare. Featuring the TRUFF Spicy Mayo, the condiment is bold but approachable. The combination of red jalapeno, mayo, and black winter truffle is unctuous, spicy, and earth.
Thinking about this TRUFF sauce with the classic Popeyes chicken sandwich flavors, it changes the conversation. The brininess of the pickles with the earthy, spicy sauce has a balance that is unexpected at a quick service restaurant. Add to that the buttery brioche bun, the concept has many people ordering and ordering again.
As Sami Siddiqui, President of Popeyes said, “Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day. ’We Don’t Make Sense, We Make Chicken’ is the ethos behind Popeyes culinary innovation and this collaboration is no exception. It initially might not make sense to a food connoisseur to crave truffle on a fast-food chicken sandwich, but Popeyes food defies all logic with its homemade traditions and vibrant flavors.”
Without parsing those words, the reality is that Popeyes food offerings get people talking. It might be labeled a willingness to disrupt the status quo or just a need to fill a gap that has not been addressed in the quick service restaurant space. Regardless of that conclusion, the reality is that people want to try that food. More importantly, they go back time and again to satisfy that craving.
To kick off this new food menu item, Popeyes is giving fans a chance to get a seat at the Popeyes yachtsteraunt. The social media contest, in partnership with Wisdom Kaye, will celebrate the “fancy” aspect of enjoying this new TRUFF collaboration. Whether it is white tablecloths, dimly lit enclaves, or using creative adjectives to describe that food experience, everyone will be celebrating the bougie.
Speaking to the social media contest, Jeff Klein, Chief Marketing Officer of Popeyes, said, “Our Chicken Sandwich pays homage to time-honored cooking techniques one would find at a fine-dining restaurant. Combined with TRUFF, our new sandwich boasts new bold, flavorful ingredients typically reserved for white tablecloth settings and we recognized an opportunity to lean in on being lavish. We launched a TikTok contest anchored to the launch of our fanciest Chicken Sandwich yet and designed the campaign to inspire guests to take to social media to spotlight fancy moments in their every day life.”
The new Popeyes Spicy TRUFF Chicken Sandwich is available at participating restaurants. In addition, the “Build Your Own” TRUFF menu is available online and via the app.