Pantalones Organic Tequila has Matthew and Camila McConaughey ditching conventions

Choosing one tequila over another can come with a lengthy discussion regarding flavor, craftsmanship, and sometimes celebrity connection. While the shelf might be crowded, Matthew and Camila McConaughey are ready to throw their pants in the ring with a super premium organic tequila, Pantalones Organic Tequila.

Celebrities and liquor brands go hand in hand. From social media to parties to the home bar, many people gravitate to a particular bottle for that connection. Across the liquor space, the brands use those famous faces to their advantage. Who doesn’t want to sip the same spirit as their favorite movie star.

Tequila brands have leveraged that scenario. It is unclear why that Mexican spirit seems to call to the celebrity crowd. Whether it is the ease of drinking, the cocktail application, or just the flavor, the reality is that celebrities and tequila collaborations continue to grow.

With the launch of Pantalones Organic Tequila, Matthew and Camila McConaughey have a good laugh at the celebrity connection. As stated in the tequila brand’s announcement, they said, “The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we’ve made with our pants on.”

Check out this video announcement for Pantalones Organic Tequila.

While the tongue and cheek humor captures people’s attention, the reality is that the tequila needs to deliver on its promise of a premium flavor. There are three tequila offerings, blanco, reposado, and anejo.

According to the announcement, the blanco is citrus forward with a hint of honey sweetness. The reposado is slightly oaky with a little touch of sweet fruit. Lastly, the anejo has a sweetness with maple, butterscotch and vanilla.

Whether or not these liquors are drunk neat or shaken into a Fancy Pants cocktail, remains to be seen. But, many people will want to try the tequila just because.

While the flavor needs to be the primary driver, Pantalones Organic Tequila supports 1% For the Planet. The sustainable practices are meant to support the planet while making the best product possible.