While National Sandwich Day might be a reason to order that footlong, the Subway MVP Rewards keeps people ordering beyond that National Food Holiday. To entice more people to join the restaurant rewards program, Subway is offering a huge bonus. Who doesn’t want more perks?
Restaurant rewards programs fall into different categories. While some brands surprise and delight, others focus on building status. From glittery levels to stately crowns, people want to earn their place on top of the leaderboard.
Ahead of National Sandwich Day, Subway wants more people to see the benefits of their MVP Rewards program. This special offer is too good to overlook.
According to Mike Kappitt, Chief Operating and Insights Officer at Subway, “Subway’s MVP Rewards unlocks an even more rewarding Subway guest experience for our more than 32 million members, and we’re celebrating on National Sandwich Day with a special opportunity for new members to join and enjoy more of what they love from Subway. With the industry’s first-ever loyalty program point match, National Sandwich Day is the perfect opportunity for sandwich lovers to refresh their restaurant loyalty and see why Subway MVP Rewards is the only program that truly makes them feel like MVPs.”
The special points matching program begins on November 3 at 9 a.m. EST. It will be open for 24 hours only and the offer is available to the first 5,000 applicants. Complete program details can be found online.
While this special promotion fits in well with the National Sandwich Day celebration, the reality is that food and restaurant loyalty programs are big business. Although the guest will earn some free food, special offers, and other perks, the brands are gaining a lot of information.
The simple statistics of how, where, and when a guest places an order are important. Not only will it give insight into popular menu items but also how to manage staff, maintain customer loyalty, and appreciate viable menu expansion. There is no point in adding a Cuban sandwich if the customer base would never order that protein.
The rewards programs are convenient and offer benefits. Consumers will continue to add that app to their device and place those orders. Hopefully, the feedback they provide with every purchase will make the whole food experience even more valuable.