The new Hidden Valley Ranch partnership is one that no one saw coming

For some people, ranch is the condiment that goes on everything and anything. When it is time to go bigger and bolder with its next offering, the HVR brand looked for the ultimate collaboration. The new Hidden Valley Ranch partnership may be a little unexpected, but it is the flavor that everyone wants.

Over the years, Hidden Valley Ranch excited its fans with variations on the classic. Pickle lovers could not get enough of that special offering. It worked well with the creamy, tangy notes that are an integral part of ranch.

While those unique offerings get people talking, some people do not want to stray too far from classic. They want ranch, more ranch, and even more of those favorite flavors. That is the idea behind the Hidden Valley Ranch Double Ranch.

Speaking to this special offering, CC Ciafone, Marketing Director at Hidden Valley Ranch said, “We love the excitement of drop culture and looked to bring that excitement to our ranch fans. Our HVRxHVR collab shows just how serious we are about our ranch flavor. There’s nothing ranchier than the double herbs, double spices, and the double ranch of this limited-edition release!”

The Double Ranch is a special offering where two bottles were fused together to form an X. While X might mark the spot, it also is part of “drop” culture and other collabs. The visual might signal one aspect, others might see the idea as a way to double the ranch flavor on any and every food.

Since the bottle’s shape might be a little difficult to stock on store shelves, the offering will be available via a Snapchat lens click and purchase. When users find an “X,” the app recognizes it and pops up a buy now feature.

Available starting on November 18 at 2 p.m., users can head to the app to make that purchase. There are only 222 bottles available. In addition to the bottle, the kit includes a reversible bucket hat and a ramekin. It retails for $44.

Sometimes more is better, especially when it is a favorite flavor. For Hidden Valley Ranch fans, this latest drop is the ultimate condiment.