While there may be a time and place for a quick drink, sometimes the experience needs to be a little more elevated. With the Fireball Dragnum Classy Collection, the warm, spicy liquor is toasting a new way to enjoy that spirited pour. Ready to raise a glass to the good life?
Recently, Fireball, the popular cinnamon flavored whisky, has branched out beyond the bottle. While the birdie shot might be a golfing tradition, the liquor brand uses sports, pop culture, and more to connect with people. From embracing that bold red pop of color to creative ways to engage fans, there is always a reason to raise a glass of the spicy spirit.
With the Fireball Dragnum Classy Collection Kit, the idea is to get a snippet of that old school phrase of “champagne wishes and caviar dreams.” Although many people might not remember that Robin Leach show, the reality is that many people want a piece of the good life. The champagne might be a sparkling wine and the caviar might be salmon roe. Still, there is a little extra beyond the typical Friday night pour.
The idea is to take that flavorful shot in a new direction. The kit includes Fireball Dragon Egg Caviar, Cystal Shot Glass Flutes and the Fireball Dragnum. To be clear, the “caviar” is not an egg of any kind. It is more like a boba ball that is filled with a cinnamon flavored center. It is non-alcoholic, too.
While the items come as a set, it can be fun to mix, match, and create with it. Why not add some of those dragon eggs to a sparkling wine for a little burst of flavor. Or, create a whole new cocktail with the Fireball whisky, Dragon Egg Caviar, and a mixer. This kit is meant to celebrate a spirited life and a little extra creativity leans into that sentiment.
As Danny Suich, Global Brand Director for Fireball said, “People were so eager to ditch their champagne for the Dragnum that our mission became even clearer: burn basic and boring holiday traditions to the ground. This year, cinnamon dragon eggs are the new caviar, Dragnum is the new bubbly and crystal shot glass flutes are the new champagne coupes. The Fireball Dragnum Classy Collection will get you through any festivity with grace, some dignity and three outrageously spicy conversation starters.”
Whether this idea is the perfect holiday gift, a new tradition, or a talking point for any gathering, there is a bigger underlying concept. No one should have to conform to drinking norms, expectations, or other pressures. A champagne flute does not have to be lead crystal. The liquid in the glass does not have to be from France. Caviar does not have to be briny.
This concept of blending high and low or elevated and approachable is everywhere in the food world. Some people have scoffed at traditional caviar served on a chip or placed on a person’s hand. Today, people happily grab the pearl spoon and enjoy it however they choose.
In the beverage world, the liquor shelf is overflowing with options. The approachable bottle can be served in a special glass and the high end spirit can be served in any cup. The only judgments that matter are ones that are issued from the person in the black robe sitting behind the bench.
While many people will buy the Fireball Dragnum Classy Collection Kit because it is fun, the sentiment behind the idea lasts far longer than the cinnamon forward whisky in the impressive bottle. Enjoy food, beverages, and anything else when, where, and how you want it.
Th Fireball Dragnum Classy Collection Kit will be available via ReserveBar starting on December 12 at 10 a.m. ET. It will be $50. There is a limit of one purchase per customer.