In the quick service restaurant world, guests want what they are promised. At Arby’s, the company is making a bold statement about delivering on their word. Potato Cakes are back, and Arby’s is putting its money where its mouth is.
Certain food items are quintessential Arby’s. From the “meats” to that horsey sauce, these signature items are not found at another QSR drive-thru. Fans have that strong connection to the brand and they are very vocal about it.
When the Potato Cakes left the menu, the ranting, raving, and other lamenting was loud. Last year, those golden triangle deliciousness came back to everyone’s delight. The splashy campaign was more than just a reintroduction to a particular food. it was initiating people into the club, the know, the deliciousness that is Arby’s Potato Cakes.
Now, that menu item is back, permanently. More importantly, they are never going away again.
In a recent Arby’s announcement, the quick service restaurant brand is making a bold statement to make it clear that the beloved, fried golden triangles are going nowhere. Welcome the “pre-class action lawsuit.”
To be clear, lawsuits against quick service restaurants are not necessarily new. It is more than the hot coffee drive-thru scenario or the misrepresentation of “where’s the beef.” A quick scan of dockets can show all types of actions against food brands. This preemptive strike is unusual because Arby’s is willing to sue itself.
According to the brand, the “pre-class action lawsuit” says that Arby’s will “pay out $1 million dollars with of Arby’s food to be split amongst the signees.” Basically, the restaurant brand is saying that if the Potato Cakes leave the menu, anyone who signs up to be part of the class will be eligible for a piece of the free food pot. To be clear, this is a food promotion, not a monetary payout.
Although the idea might not necessarily be rooted in a real rule of law, the promotion has people talking about Arby’s and its Potato Cakes. It is not a concession, but it is a way to tell the loyal fans that they are listening.
Anyone who wants to sign-up for the promotion can learn more about it at www.arbyspotatocakeslawsuit.com or call 1-833-LAW-SPUD (1-833-529-7783).
More importantly, why not place an order for those Potato Cakes. Even though the beloved food is not going anywhere, it is always important to do some extra research.